Every few years I get new business cards, always from Hoban Cards. They are simple, beautiful, and I love the letterpress.
This time I went with The White Colophon, since I don’t feel like I have a good, clear title for what I do.
If you need great cards that stand out, I strongly recommend Hoban Cards. I always get great comments when I hand them out.
Use this link to get $10 off.
The old adage, “don’t judge a book by its cover” is a nice sentiment, but total bunk. If you’re anything like me, you’re at the book store, deciding what books to buy based on the cover. Just like you’re probably drawn to cars and house the look nice…at least at first.
And that’s fine. It’s human nature. Something needs to attract you to look deeper. A good cover, nice exterior, and yes, good thumbnail, are the things the attract. That’s why it’s so important to have good YouTube thumbnails.
In-fact, 80% of YouTube videos are clicked on due to thumbnails and titles. It’s not just YouTube either. Netflix knows they have less than 2 seconds to convince users to watch anything, so they spend a TON of time on thumbnails.
If you wonder why the same movie on Netflix has one thumbnail today and a different one tomorrow. It’s simple. They take their time to optimize thumbnails. They are constantly testing out new thumbnails to see what works.
That’s why you should do the same.
Ever since I heard about it on Scrubs back in 2006, I’ve been obsessed with the idea of Occam’s Razor. According to Wikipedia, it’s the problem-solving principle that “entities should not be multiplied beyond necessity”, sometimes inaccurately paraphrased as “the simplest explanation is usually the best one.” Put another way, it’s the theory with the least amount of assumptions is the preferred one.
Read More “The Occam’s Razor of Projects”Lately I’ve been building a bunch of landing pages for various projects, courses, and digital events. And ever since reading Marketing Made Simple by Donald Miller, I’ve been putting a lot more effort into them in hopes that they provide better information and convert. To make sure I cover everything I need to, here’s my check list.
Read More “My Landing Page Checklist”Last week I worked on an upcoming tutorial for a popular online publication on how to style the Gutenberg Columns block (I’ll be sure to send that along when it comes out). As as result, I decided to experiment to see what you could reasonable do, and came up with this Gutenberg Price Table: https://codepen.io/jcasabona/pen/RYvEYd. In this tutorial, we’ll go over some of the things we need to do to make this happen.
Around January of 2014, I wrote about a learning plan I came up with get me up to speed on several tools, including git and Sass. That worked out relatively well for me, seeing as I use both of those every day now. I’ve decided that while I’m not going to break it down by weeks this time around, I still have a plan in place to learn a couple of new things.
If you’ve visited Casabona.Org this week, you noticed that the homepage got a bit of a refresh; I decided to add more color, have more concise and focus content, and tried to give visitors an idea of what I do as soon as they get to the site. One new thing I tried was using the Flexbox Layout Module to layout the two-column area. Here’s how I’m handling it.
I have a ton of bookmark folders to help keep myself organized, though to be honest I usually bookmark something and then forget about it. So, while looking through some of my folders, I can across a good amount of web development resources I’ve been keeping. I’ve decided to share them.
Over the weekend, I attended Web Design Day in Pittsburgh, PA. There were a lot of great speakers, I met a lot of great people, and it was an all-around fun event! Here are some of my notes from the talks.
So this Responsive Web thing is all the rage these days, and rightfully so. As mobile browsers get more powerful, we can do a lot of great things that used to be thought of as only possible on  the desktop. We no longer need to have redirects on mobile that take our users to a separate site; we can have it all, no matter what device they are viewing our sites from. I recently updated both my site and my blog to be responsive (I’m still working some kinks out of the blog- I’m sorry for the mess). However, as mobile browsers are becoming powerful and plentiful, we run into the same issues we’re seeing on the desktop- we need to test our mobile friendly versions in several different browsers across multiple platforms.
(and use it to your advantage instead)
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