Hi! I’m Joe Casabona.
I've been educating and empowering freelancers and podcasters for 20 years.
I do it by through courses at Creator Courses and for LinkedIn Learning. I also host a podcast called How I Built It.
Latest from Me
With the news of WordCamp US cancelling it’s virtual event due to fatigue, and subsequently the WordPress cancelling flagship (major/regional) camps in 2021, I’ve been thinking a lot about what to do about virtual event fatigue. I noticed it with my own webinar series, which I started when the pandemic hit the US. There was …
Some Thoughts on Virtual Event Fatigue Read More »
With social distancing not going away any time soon, growing a local audience can prove a real challenge. We turned to Matt Medeiros, Director of Podcaster Success at Castos, and host of both the Matt Report and Southcoast.fm, to chat about building a local audience, and getting more value from our digital marketing efforts when […]
The post Building Your Local Audience with Matt Medeiros appeared first on Start Local .
ConvertKit Commerce is currently in beta and this video is a first look at the how to create and sell products with the popular email management software! We go through creating a product, customizing the checkout process, and see how it all looks. Plus, some good ideas 😉 If you are a ConvertKit users, join …
Sell Products with ConvertKit! Read More »
Stephen Hackett is one of my favorite podcasters, and cofounded my favorite podcast network, Relay.fm. Back in 2018, I spoke to his co-founder Myke Hurley about starting podcasts. Since then, Relay has really ramped up their membership program and I though Stephen would be the perfect guy to talk to about putting out tons of content and deciding what to make free, and what to make paid.
The post Find the Right Podcast Membership Benefits with Stephen Hackett appeared first on How I Built It .
One of my goals for this year was to get a “lifestyle” sponsor for my podcast, and I’m happy to announce that Yes Plz coffee has signed on. Something super important to me when partnering with any company is I need to like them, and I need to like the product. Yes Plz passed both …
Yes Plz Keeps You Fueled Weekly With Great Coffee (Sponsor) Read More »
With businesses re-opened, and as schools across Pennsylvania consider how best to re-open, many business owners and leaders are looking for answers and support from the government at many levels. We spoke with Senator Katie Muth, the PA Senator for the 44th District in the Commonwealth of Pennsylvania. We discussed how the State of PA […]
The post Support of Businesses by the State of PA with Katie Muth appeared first on Start Local .
Before we get too deep into this season, I wanted to make sure you and I have a good baseline for creating content and engaging with the audience. Taylor Waldon, the Content Strategist for GiveWP, does a fantastic job of this. We talk about how they are expanding their niche and why creating the right content is crucial. This is a must list for anyone who’s creating content for their small business, no matter what you do.
The post Better Audience Engagement for Your Content with Taylor Waldon appeared first on How I Built It .
Does mic position matter that much? In this video I test a shotgun mic being on top of the camera and extending out towards me, vs. It being on a boom arm above me out of frame. Thanks to @curtis mchale for the idea thought to try this! Here’s the shotgun mic I’m using: https://amzn.to/3i9wpkW …
How Much Does Mic Position Matter? (Shotgun Mic Test) Read More »
With the hospitality industry across Pennsylvania particularly hard hit by the coronavirus lockdowns, many local restaurants, bars, brewers, and distillers found themselves needing to adjust. As Pennsylvania allowed more businesses to reopen their doors, those in the hospitality industry needed to pivot again. We chatted with Matt Reimold, Area Operations Manager with Victory Brewing Company, […]
The post Local Beer, Food, and Hospitality with Matt Reimold appeared first on Start Local .
