Recently I got a question regarding creating an “episode 0” for your podcast – namely, “do I need an episode 0, and when should I do it?” The short answer is, you should do it as soon as you know you want to have a podcast. But let’s take a deeper look at Episode 0 …
As I sit here writing this, I can’t believe I’ve completed 2 full years of self employment. I think another shocking revelation is I’m actually doing pretty well. This has been a strong growth year for me, and I’ve got a lot more clarity in what I’m doing, and what I need to do.
Recently I did a podcast webinar and got an interesting question about using short videos to drive traffic. While this was for a physical (brick and mortar) business, the advice applies to anyone. Here’s what I shared with the asker.
Let me just start by saying: number of downloads is a vanity metric. I know it’s something I love to see grow, and it is a way to measure progress. The more downloads, the more people you can potentially reach. But sweating over the exact number of downloads you can drive your crazy.
Over the summer I wrote about my podcast gear and setup. While I was happy with what I had, there were a few optimizations I wanted to make. I had a lot of long wires, which compromised the audio. I had lots of things plugged in, and with the purchase of my iMac Pro, I …
I’ve been thinking a lot about the changing landscape of web design and development, and I believe there’s already a fast-moving shift in how customers are approaching getting online. I may elaborate more later, but here are the overall thoughts.