Support of Businesses by the State of PA with Katie Muth

With businesses re-opened, and as schools across Pennsylvania consider how best to re-open, many business owners and leaders are looking for answers and support from the government at many levels. We spoke with Senator Katie Muth, the PA Senator for the 44th District in the Commonwealth of Pennsylvania. We discussed how the State of PA […]

The post Support of Businesses by the State of PA with Katie Muth appeared first on Start Local .

Better Audience Engagement for Your Content with Taylor Waldon

Before we get too deep into this season, I wanted to make sure you and I have a good baseline for creating content and engaging with the audience. Taylor Waldon, the Content Strategist for GiveWP, does a fantastic job of this. We talk about how they are expanding their niche and why creating the right content is crucial. This is a must list for anyone who’s creating content for their small business, no matter what you do.

The post Better Audience Engagement for Your Content with Taylor Waldon appeared first on How I Built It .

Local Beer, Food, and Hospitality with Matt Reimold

With the hospitality industry across Pennsylvania particularly hard hit by the coronavirus lockdowns, many local restaurants, bars, brewers, and distillers found themselves needing to adjust. As Pennsylvania allowed more businesses to reopen their doors, those in the hospitality industry needed to pivot again. We chatted with Matt Reimold, Area Operations Manager with Victory Brewing Company, […]

The post Local Beer, Food, and Hospitality with Matt Reimold appeared first on Start Local .

Trending on LinkedIn with Cara North

A few weeks ago we spoke to Andrea Zoellner on how to implement a good Instagram Strategy. Well, another social network that seems like a hidden gem for content is LinkedIn, so I’ve brought on Cara North to talk to us. Cara is in the eLearning space, and we definitely talk about that, but I also wondered how she always seems to be trending on LinkedIn! So we talk about the smart way to build your network, add shareable content, and maybe even make a few worthwhile connections.

The post Trending on LinkedIn with Cara North appeared first on How I Built It .

How to Build a Killer Landing Page Thanks to Marketing Made Simple

If you’re wondering how to build a killer landing page – from a content standpoint – this video is for you. I recently read Marketing Made Simple, worked along with the book, and built a MUCH better landing page for my course, Podcast Liftoff. Here’s how I did it, and why I chose the content …

How to Build a Killer Landing Page Thanks to Marketing Made Simple Read More »

What I’m Using to Drive Memberships on Creator Courses

Recently LearnDash announced some very exciting news in that they’ve converted/expanded Groups to allow for Memberships (and subscriptions). There’s a strong possibility I will migrate from my currently setup to this, as long as my testing shows it does what I need it to do (spoiler alert: nothing too crazy) and a migration path is …

What I’m Using to Drive Memberships on Creator Courses Read More »