CaboPress 2022: The Best One
It has been 3 years since I’ve been to CaboPress. The last event I attended was in 2019, it was canceled in 2020, and we were less than 2 months…
How My Toddler Taught Me to Sell Results not Features
Truly wonderful, the mind of a child is. Yoda, Star Wars: Attack of the Clones That quote is from Master Yoda, as he’s trying to help Obi-Wan Kenobi try to…
Validate an Idea With an Email Form
If you’re anything like me, you get super excited about an idea and want to build it right away. But I’m here to tell you that’s not the best way…
Cost is More Than Just the Money Out of Your Pocket
As a business owner, when it comes to out-of-pocket expenses, are you making the right considerations for opportunity cost?
How My Eye Doctor Got Me to Happily Pay More (with a Good Offer)
When you truly understand your customers, you can get them to happily pay you to solve their problems. Here’s how my eye doctor got me to pay an extra $39 without thinking twice.
How To Be Better at Email Marketing: A Guide for Content Creators
Your email list can be a profitable sales tool — if you use it right. Here are five great tips for making email marketing work for your business.
How Yacht Rock Taught Me the Importance of Brand Stories
I’m not much of a marketing guy. For a long time, I’ve taken a Field of Dreams approach to marketing, which I’ve written about quite a bit. And while I know that you need to define an audience and solve a problem, I still struggle with the packaging of certain offerings. But what I’m learning is this: you need to invoke a feeling, not just tell people what you offer.
Always Be Publishing: A Content Creator’s Guide to Becoming an Authority
Becoming an authority in your field creates value for your business and makes selling easier. The key to establishing authority? Publish great content.
5 Functions You Should Consider Outsourcing
In our daily lives, we outsource responsibilities and task management to apps. So when you want to find the time to grow your agency and create recurring revenue, why not outsource some of your business functions too? Here’s my list of the five functions you should be outsourcing.
What Every Small Business Owner Needs to Know About Understanding Their Customers
When it comes to running a business, launching a product/service, or even announcing a partnership, you need to be able to answer the question your customers will ask: “What’s in it for me?” And to do that, you need to understand them.
