Business

ROI and Conferences

Tying ROI to Conferences

As I start to plan my travel for 2019 (something I should have done in December), I’m thinking a lot about where I want to spend my time and money, and what will be the best for my bottom line. In general I try to tie real, tangible dollars to the conference I go to (in most cases). Because I’m using my own money, while education is a good metric for attending a conference, my goal is to recoup at least some of the cost. Here’s how I do that.

Heading to WordCamp US? Listen to These Speakers Ahead of Time!

I’ve been lucky to have some fantastic guests on my podcast, How I Built It (over 100, in-fact)! Many of them are active in the WordPress space, and a select few will be speaking at WordCamp US this weekend. If you’re traveling to Nashville, take some time and listen to them talk shop with me. Whether you’re stuck in a plane, train, or automobile!

5 Ways I’m Improving my Affiliate Program

Affiliate programs can be one of the best ways to drive traffic and sales to your products. Mobilized affiliates can become your best advocates. In recent months I’ve been working to improve my own affiliate program to make sure my affiliates are energized about Creator Courses as well as informed about what’s going on. Here are 5 ways I’m working to improve my affiliate program.

What I Learned at CaboPress 2018

What I Learned at CaboPress 2018

I am back from another CaboPress, and I am much more energized this time than I was last time. If you’ll remember, last year, I wrote a blog post about how CaboPress was the business conference that I needed. It turns out the timing was right again this year. I was going through a few things over the summer with my business, “Am I taking it in the right direction, and why are things so slow?” And then CaboPress happened.

Podcast Website

6 WordPress Plugins for Your Podcast Website

WordPress is certainly the most popular CMS in the world, powering over 30% of the web. It also powers all sorts of websites, from blogs to giant e-commerce stores and everything in between. This includes podcast websites. However, recently I attended Podcast Movement, a fantastic podcasting conference, and discovered that many podcasters struggle with creating their own website. While there are countless tools that will automate the process for you, you’re at the mercy of a platform you don’t own. Still, finding the right tools can be hard. That’s why in this article, I’m going to tell you about 6 killer plugins for your podcast website on WordPress.