Some Thoughts on Virtual Event Fatigue

With the news of WordCamp US cancelling it’s virtual event due to fatigue, and subsequently the WordPress cancelling flagship (major/regional) camps in 2021, I’ve been thinking a lot about what to do about virtual event fatigue. I noticed it with my own webinar series, which I started when the pandemic hit the US. There was a stark drop-off in interest in May.

So what can we do to continue putting out good content without people getting virtual event fatigue? I have some ideas.

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Find the Right Podcast Membership Benefits with Stephen Hackett

Stephen Hackett is one of my favorite podcasters, and cofounded my favorite podcast network, Relay.fm. Back in 2018, I spoke to his co-founder Myke Hurley about starting podcasts. Since then, Relay has really ramped up their membership program and I though Stephen would be the perfect guy to talk to about putting out tons of content and deciding what to make free, and what to make paid. Sponsored by Yes Plz, iThemes Security Pro, and TextExpander.

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Podcast to Learn New Things

Last week I told you how you can build trust through podcasting. This is a great external benefit (and perhaps the main reason) you should start a podcast. But it’s not the only reason. In-fact, that wasn’t the reason I started How I Built It. I started my podcast to learn new things and level up as a business owner. And you can too.

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Build Trust Faster Through Podcasting

In order for someone to buy your product or service, they need to know, like, and trust you. There are lots of ways to establish trust – reviews, testimonials, and helpful blog posts are just a few. But if you really want someone to get to know you, there’s an increasingly popular avenue for you: podcasting.

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Should You Script Your Podcast?

A couple of weeks ago, I was on the GoWP Virtual Happiness Hour and we talked all about recording – gear and process. The last topic that came up was about scripting, and whether or not you should script your videos. I will do that depending on the type of video I’m doing, but it also got me thinking about scripting your podcast.

In my new coursePodcast Liftoff: Launch, I talk a bit about this, but here I wanted to answer the question: “Should I script my podcast?”

Be Comfortable in Front of the Mic

First, let me say that you should do what works for you, and if scripting helps, then script.

But the root of this question for many people is whether or not they feel comfortable in front of the mic. Scripting helps you make sure you cover all the bases but no matter what you need to be comfortable talking into a mic or you’ll sound unnatural. I recommendgetting your reps inand practicing a few times. The more you do something, the better you’ll get, and the more comfortable you’ll feel.

When to Script

Another thing to get out of the way is when you should or should not script. If you’re doing an interview or a host/co-host show, don’t script. It’s going to sound canned and fake, and it will not be enjoyable to list to. On the other hand, if you have a fictional show or audio drama, it absolutely needs to be scripted.

But I’m guessing you if you’re reading this, you’re wondering if you should script solo shows, or shows with lots of information in them.

Pros of Scripting

Let’s look at a good, old fashioned pros and cons list. First the pros.

  • Know exactly what you want to say
  • There’s a lot more planning, so your recording should require less editing (or at least go more smoothly)
  • No need to pay for a transcript
  • You will make all the points you want to make.

Cons of Scripting

OK so that’s the good. What about the bad?

  • It’s more likely you’ll sound like you’re reading, which feels unnatural
  • If you want to get it verbatim, it will be more “takes” to get it right
  • It takes more time to do the episode – write the script, record it verbatim, then edit, publish, etc.
  • If you ad-lib, you’ll need to remember your spot, and depending on how true to audio you want the script, go back and modify it (or have the episode transcribed anyway)

So What Do You Do?

It depends on who you are and what you like. With few exceptions, I don’t script my solo episodes. I want them to sound natural and that means I will make outlines of what I want to cover, then talk off the cuff about the topics in the outline.

If you need to hone your skills for talking off the cuff, a script will likely sound better since you’ll know exactly what to say. Your main goal is to sound as natural and conversational as possible. If writing everything out helps you do that, definitely script your show.

What Do You Think?

I’d love to hear any thoughts and questions you have – leave a comment below!

And if you want to learn how to launch your own podcast, from planning to publish, my coursePodcast Liftoff: Launchis out now!


How to Improve Audio Recordings at Home

Recording audio at home can be tough, especially if you don’t have the environment. On top of that, what app do you use to record, and how can you prevent that “robot voice” that happens if you’re recording online with other people. Let’s take a look at a few helpful techniques.

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Why You Should Start A Podcast Right Now

In 2018, both Seth Godin and Pat Flynn stated they believe podcasting is the new blogging. It feels a lot like that too. Back around 2004, when blogging really exploded, we saw a number of tools come out to make publishing easier for those who aren’t tech-savvy. Blogger, Live Journal, WordPress, and Moveable Type all set out to do something that hadn’t been done before: allow people who know nothing about website development to set up their own websites.

Now, we’re seeing the same thing with podcasting. But if you can, should you? Here’s why you should start a podcast.

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A Mic For Every Stage Of Podcasting & Live Streaming

Recently I wrote about how to host a webinar or live stream, which entry level gear. But after my friend Rian reached out to me, I realized I don’t have a single resources with gear for every level. While my gift guide for podcasters has a lot of that info, it’s not super clear and has a lot of other stuff. In this post, I’ll give you a few options for a mic at every level.

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