I’ve been thinking a lot about podcast calls to action lately. I even talked about it on my new daily podcast, Podcast Workflows. Increasingly, I feel my stance on a pre-roll CTA, before you deliver any value, is bad. It’s like asking for the sale before someone knows who you are. It’s like asking blind date. Some people are OK…
I like to imagine that when Thomas Jefferson finished writing the Declaration of Independence, he sat back in the swivel chair he invented, smiled, and sighed a big sign of relieve. The same thing goes for when Walter Cronkite finished his first TV broadcast, JK Rowling finished Harry Potter and the Goblet of Fire, and Simone Biles stuck the landing…
I usually publish interviews for How I Built It. But once a month or so, I’ll do a solo episode, and the process is quite a bit different. Here’s how I record and edit.
Descript made a big splash on Tuesday by announcing they acquired the popular remote recording service, SquadCast. Something I couldn’t stop thinking about after Riverside, SquadCast’s biggest competitor, launched edit via transcripts is how it felt like they’re trying to eat Descript’s lunch. After all, Descript has made a name for itself as the easiest way to edit your podcast….
Earlier this week, I did a paid workshop to help people build the proper foundations to make their podcast profitable. That workshop is now available for purchase and instant download. You can get it here for $78.
I often talk about how course creation is not passive income, which I think is an increasingly less common misconception. What’s generally not a misconception is, “podcasting is passive income.” For one, podcasting is something you need to show up regularly to do well. Second, most people aren’t making money podcasting. But still, growing complicit in your podcast format and…
Automattic hasn’t really be keeping their podcasting aspirations a secret, but this week they made perhaps their biggest most into the space: buying Pocket Casts. I think this is a great move for lots of reasons.
What’s the balance between offering choice and getting people to take action? That really depends on the medium. In podcasts, for example, you may notice podcasts have a ton of calls to action (CTAs). Maybe you do. I have at times. Is that really the right route? And if not, what should your podcast’s CTA be? Let’s explore.
There are times in life when you have a fairly captive audience. You’re giving a lecture at a college where attendance is required. You’re the keynote speaker at a conference. You’re leading a meeting at work. You’re explaining to your wife why CSS Custom Properties are the bee’s knees1. But a podcast…and most online content…is the opposite of that. In-fact,…
Imagine telling Gordon Ramsay that he cooked dinner last night…why not just serve the leftovers to his customers today? While I’m no Michelin chef, I do create a lot of content. And you can’t just throw the left overs out there and expect the same quality content. So why are WordPress.com and Spotify telling us to do that?
One of my clients asked how I run 3 podcasts with 3 kids at home. The answer: my processes and automations. And now, you can get those templates, completely for free.
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“Joe helped me realize a great system to batch record solos. After struggling to podcast consistently, I’m happy to share that my podcast is back in action!”