Your email list can be a profitable sales tool — if you use it right. Here are five great tips for making email marketing work for your business.
The post How To Be Better at Email Marketing: A Guide for Content Creators appeared first on Creator Courses .
Niching down doesn’t just need to be about the customers you serve. It can also be about the tools you use. Deeply understanding the tools you use allows you to work more quickly and efficiently because there’s not a constant learning curve. Putting together the perfect WordPress toolkit is important for any freelancer. In Part 1 of this series, we’ll cover my must-have tools.
Brought to you by GoDaddy Pro . Get all of the show notes, and a written to be read article over at https://wp-review.castos.com/45
In-person conferences are coming BACK and I’m SO excited. One of my goals for conferences this year is to get more people to listen to my podcast. And while that can be an arduous task (“Yeah check out my podcast”), QRTIGER provides a good solution: create a QR code.
We’ll create the code with a dynamic link that includes analytics, and add it to a business card – allowing conference attendees to subscribe right then and there!
Emily shares her story with us – how she got involved with WordPress, and how that led to interviewing and managing developers.
Original Link: https://www.plesk.com/blog/podcast-s3/hiring-developers-scaling-your-agency-with-emily-hunkler/
Back in the summer of 2018, I talked about how I was going to dedicate more time to automation. Since then, I’ve automated significant parts of my business, including guest outreach and booking, project creation, and even workspace configuration.
Now that Shortcuts has reasonably good Mac support, and I have an Apple Silicon Mac, I’m re-evaluating my automation strategy and exploring what more I can do with these tools.
5 years ago, email was dead. Now it’s not only growing, it’s the life’s blood of the creator economy. As a creator or small business owner, without a good, helpful, and nurtured email list, you’re leaving money on the table. And to tell you why Louis Nicholls from SparkLoop is here this week. We talk all about what makes a good newsletter, what mistakes to avoid, how to come up with good content, and how to make money. It’s a packed episode, and totally worth your time — especially if you’re an independent creator.
Top Takeaways:
Your email growth goals are way smaller than they should be. You can double or triple your subscriber list if you approach it professionally — with a plan in place for growth. The people who fail to grow their list treat it like a hobby. When it comes to content, start with who you’re writing for. Talk to people in your target audience and answer their questions. By the time you’re ready to launch the newsletter, you should know of at least 50 people who would sign up for it. When it comes to making money, high ticket items are your best bet. Your worst bet? Low-priced subscriptions. Louis says that memberships for creators are like a golden hampster wheel. Sure it’s recurring revenue, but there’s also the pressure of delivering each month.
Show Notes:
Louis Nicholls Louis on Twitter SparkLoop App Morning Brew Create&Sell Free Tool: Magic Creator Crew Sponsored by: Tailor Brands | NitroPack | Nexcess | TextExpander
The WordPress space is cheap! But that shouldn’t let you keep your prices down.
Is that a fair assessment? Maybe I’m being too harsh, but anecdotally it’s true. I suffer from not charging enough, in part due to being in the WordPress space too long. And I know other freelancers who have the same feelings. But that’s why I’m grateful that I have good mentors in my life. And pricing what you’re worth – that’s what we’re going to talk about today.
Brought to you by GoDaddy Pro . Get all of the show notes, and a written to be read article over at https://wp-review.castos.com/44
We talked about starting a paid members-only podcast, as well as how to stay consistence, and what I think it means to respect podcasting:
My website has been the thing that’s worked for me the most. It’s the one place that I know I can send people to and they’ll get everything they need. The transcripts are on there. I’ll tell you, this is the God’s honest truth. When I added transcripts to my podcast, I saw an increase in downloads. And for me, the thing that’s worked is showing up and answering the questions, right? Because then people share that. And I guess that more than anything is the thing that works for me.
Jack Kitterhing has been in the WordPress space for a while; you can say he deeply subscribes to the ethos that owning your own platform is one of the most important things a creator can do. That a SaaS, like Teachable, won’t be there for you like an owned platform, like WordPress + LearnDash, will. We have a good discussion about the merits of both. Is it really easier to set up a course on Teachable? What are the benefits of your own platform? We’ll get into all of that and more.
Top Takeaways:
Finding the right tool comes down to skill and comfort level. WordPress (and other open platforms) are cheaper. A SaaS will save you time. You also need to think about your users. What best serves their needs? Make a list of must have features and seek the best tool for that…but be a little forward thinking. Teachable, for example, doesn’t do memberships well. If you never want memberships, that’s great. If you do, Teachable might not be best. Spinning up your own WordPress site is a lot easier than it once was. The promise of Nexcess’ StoreBuilder and WP QuickStart products are the easy of signing up for a SaaS with the flexibility of WordPress.
Show Notes:
Jack Kitterhing Jack on Twitter Toolkit for Self-hosted vs. Owning Building Pages for Micro-Segments by Chris Lema Creator Crew Sponsored by: Tailor Brands | NitroPack | Nexcess
There are a few chains freelancers in the WordPress space carry if we’re being honest. Not charging what you’re worth is one. Not wanting to niche down is another. And thinking you need to grow to an agency to make “real” money is another. Tara Claeys bucks all of these trends, and we have a great discussion about it. How she decided to find a niche (and how her podcast helps her establish authority!), and why she doesn’t want to become an agent. In Build Something More, we talk about the new Macs.
Top Takeaways:
Niching downs forces you to learn an industry — which allows you to better serve them completely. That allows you to charge more Niching also means having a higher close rate. By the time potential clients come to you, they are likely already sold on you. It’s OK to not want to grow from freelancer to full agency. And you don’t have to be an agency to make good money. People are willing to pay for your expertise.
Show Notes:
Tara Claeys Tara on Linkedin Design TLC The Incredible Journey from Agency to Solo Business Owner with Paul Lacey Choosing the Right Niche with Sara Dunn The Importance of Niching Down, Part 2 with Sara Dunn Building a Better Business Part 1: Understanding Your Customers Jennifer Bourn Content Camp What Baby Clothes Can Teach You About Understanding Your Customers 12 Week Year Mindful School Marketing The Daily Stoic Podcast Why You Need to Publish Content to Have an Expertise with Rochelle Moulton Creator Crew Sponsored by: NitroPack | Nexcess | TextExpander
(and use it to your advantage instead)
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