When the 2021 iPad mini came out last September, I immediately purchased it and thought it would be the perfect research companion. I wrote all about it here. Now that I’ve had it for about 6 months (and the birth of one child), I thought I’d revisit that post and discuss the gear, apps, and workflows I’ve implemented.
For many in the WordPress space, when an idea strikes it’s easy to drop what you’re doing and spend a couple of days building a prototype or MVP. But if you’re actually going to try to build a business off of this idea, should you whimsically work on it and release it to the world?I would argue no. In fact, crafting a story is more important than crafting a product at first.
Brought to you byGoDaddy Pro . Get all of the show notes, and a written to be read article over at https://wp-review.castos.com/43.
Get free tips for making site creation easier athttps://creatorcourses.com/toolkits
In part one of this series, I talked about the importance of understanding your customer through a somewhat drawn-out example using baby clothes. But the point remains! Today I want to tell you two other stories about my experience with prepared vs. unprepared people in different industries. You see, being prepared is the next step in understanding your customers. Knowing, and anticipating, their needs will help you get more clients.
Brought to you by GoDaddy Pro . Get all of the show notes, and a written to be read article over at https://wp-review.castos.com/42
Get free tips for making site creation easier at https://creatorcourses.com/toolkits
“We need to de-stigmatize lending money to friends and family.” It’s one of the first things Brian Bristol said to me in today’s episode. See, Brian is the co-founder of Pigeon Loans — a place where anyone can set up a private loan, backed with tracking, interest, and a legally binding agreement. And this ethos is as interesting as the approach they are taking to content: show people that everyone has a story about lending or borrowing money. So today, we talk about the Pigeon Loans content strategy and the important role their podcast, The Chrip, plays in de-stigmatizing money lending. In Build Something More, we talk about the incredible importance of talking to customers.
Top Takeaways:
There’s a weird stigma that it’s bad to lend money to friends and family. The Chirp aims to tell stories that show people there shouldn’t be. The number of loans between friends, family, and loved ones in the US alone is $200 Billion. There needs to be an easier, more accountable way to track the loan. This makes more people likely to help those in need. Brian is a y oung guy who’s thrown himself into his start-up…but he’s mindful of burnout too. Find a way to unwind. You’ll come back with a new energy and clearer head.
Show Notes:
Brian Bristol Brian on Facebook Brian on Instagram Brian on Twitter Brian on Linkedin Chirp Podcast Build Something Club Sponsored by: Nexcess | Ahrefs
Pitching the media can be your key to reaching a wider audience. Here’s how to find and pitch podcasts, and how to make your message stand out from the crowd.
The post PR Tips for Content Creators: Proven Ways to Pitch Yourself to Podcasts & Other Media appeared first on Creator Courses .
I’m not much of a marketing guy. For a long time, I’ve taken a Field of Dreams approach to marketing, which I’ve written about quite a bit. And while I know that you need to define an audience and solve a problem, I still struggle with packaging specific offerings.
But this morning, I was listening to Upgrade when host Jason Snell mentioned something that resonated with me. He said that his daughter has been enjoying Yacht Rock. And that when he was growing up, this brand of 70s soft rock used to be considered crappy music. But now it’s been rebranded as “yacht rock,” and people love it.
YouTube has been a regular topic on the show this year, and for good reason. More people need to build trust to make their business work, and as the second largest search engine, YouTube is a great place to do it. This week, marketing coach Nicole Osborne tells us why she started a YouTube channel, her process for publishing, and how it’s helped her business. In Build Something More, we talk about how marketing and web design changed over the past 20 years.
Top Takeaways:
Don’t compare yourself to the big names today. Pick a content creator, look at their first video, and then understand it’s a process that takes time. Content creation is experimentation. Try different topics, recording processes, and approaches. See what works and what resonates with your potential audience. You need to make time to make content. Treat it as a client project and put time on your calendar to work on it.
Show Notes:
Nicole Osborne Why You Need to Publish Content to Have an Expertise with Rochelle Moulton Working Through Different YouTube Strategies with Alastair McDermott Leveraging YouTube to Build Trust and get Leads with Jessica Freeman GoWP Facebook Group Nicole’s Agency Growth Secrets eBook How to Get Guest Spots on Podcasts Live Stream Kit Build Something Club Sponsored by: Nexcess | Ahrefs | TextExpander
Recently on Twitter, I asked a series of questions about podcasting, the challenges, and what would make it easier. The conclusion I came to based on the answers was consistency is the biggest pitfall for podcasters (or would-be podcasters).
As someone who puts out 3 weekly shows, I totally get that. Podcasting can be a grind, which is why 75% of shows don’t make it past 7 episodes. So this week, I decided to put together some of my best tips to avoid the dreaded podfade and be consistent.
Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/004
Get your free 52+ episode ideas PDF at https://makemoneypod.com/ideas/
In a bit of serendipity, the same week I finished recording my next LinkedIn Learning course, Troubleshooting and Repairing Your WordPress Website, Patchstack has published its State of WordPress Security in 2021 white paper .I’ll go through some of the highlights from the white paper, and give you my analysis.
Brought to you byGoDaddy Pro . Get all of the show notes, and a written to be read article over at https://wp-review.castos.com/41
Show Notes
State Of WordPress Security In 2021 – Patchstack | Download PDF
Plesk Podcast: Next Level Ops
GoWP
Nexcess
Podcasts and blogs have gained traction as viable content marketing tools. Both are suitable for generating traffic, nurturing customer relationships, spreading brand awareness, et cetera. Business owners can also use them as tools for establishing authority in their niches. The secret is to create a system to publish valuable content regularly . The journey to finding out which one is best for you begins with understanding how they both work. Let’s take a look at podcasting, then blogging, and see what works best for you.
The post Podcasting or blogging: Which is best for my business? appeared first on Creator Courses .
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