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How Yacht Rock Taught Me the Importance of Brand Stories

I’m not much of a marketing guy. For a long time, I’ve taken a Field of Dreams approach to marketing, which I’ve written about quite a bit. And while I know that you need to define an audience and solve a problem, I still struggle with the packaging of certain offerings. But what I’m learning is this: you need to invoke a feeling, not just tell people what you offer.

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A Simple Solution to Selling Workshops

While working out my income and project goals for this year, something I added to my list was more paid workshops and webinars. I want people to be able to sign up, get the workshop and the replay, and learn something tangible. And as a WordPress developer, it’s easy to think, “Oh I can put this whole thing on WordPress. But I’ve been actively deciding against WordPress for things like this. Here’s why.

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No Spend January: An Experiment in Minimalism

A lot changed for our family in 2021…especially in December. We welcomed our daughter, Abigail Grace, into the world. She’s our 3rd; we have 2 in diapers now. Providing for a family of 5 isn’t something I was planning to do for a couple of years. As a result, my wife and I have committed to no spending in January. Here’s how we’re doing it.