What’s the balance between offering choice and getting people to take action? That really depends on the medium. For example, you may notice podcasts have a ton of calls to action (CTAs). Maybe you do. My podcast does at times. Is that really the right route? And if not, what should your podcast’s CTA be? Let’s explore.
Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/002
The old adage, “don’t judge a book by its cover” is a nice sentiment, but total bunk. If you’re anything like me, you’re at the book store, deciding what books to buy based on the cover. Just like you’re probably drawn to cars and house the look nice…at least at first.
And that’s fine. It’s human nature. Something needs to attract you to look deeper. A good cover, nice exterior, and yes, good thumbnail, are the things the attract. That’s why it’s so important to have good YouTube thumbnails.
In-fact, 80% of YouTube videos are clicked on due to thumbnails and titles. It’s not just YouTube either. Netflix knows they have less than 2 seconds to convince users to watch anything, so they spend a TON of time on thumbnails.
If you wonder why the same movie on Netflix has one thumbnail today and a different one tomorrow. It’s simple. They take their time to optimize thumbnails. They are constantly testing out new thumbnails to see what works.
That’s why you should do the same.
One of the core beliefs at Apple is telling a good story; it’s weaved into everything they do — every product, service, and publication. Something you’ll notice with their commercials is that they open by telling you it was shot on iPhone 13 Pro. And in-fact that story they told at the iPhone event in September, about iPhone 13 Pro, was that it’s for movie makers and cinematographers. But who is the iPhone really for? And what other great tools are out there for creators? That’s what we’ll explore in this episode.
Top Takeaways
If you are a content creator, the iPhone 13 Pro is for you.It allows you to look like the pros, without dropping thousands of dollars of gear like the pros. The simplest solution is a tripod for your iPhone with a remote or timer. You’ll also want good lighting; since this is such a mobile setup, you can likely find some good natural lighting. Finding the right tools is tough, which is why I’ve put together Creator Toolkits: simple lists to help you know which tools you should use when creating projects.
Links
Who is iPhone 13 Pro Really For? Creator Toolkits Sponsored by: Riverside.fm | Nexcess | Ahrefs
A topic that’s come up for me multiple times over the last six months iswhether or not speakers should be paid. I had a debate with Nathan Wrigley about it at the end of last year. That debatewas based on an article I wrote back in October called, “We need to talk about speakers and virtual events.” But beyond paying speakers, we need to treat them with decency. We need to value their time and not treat them like they are just here to serve us and our cause. And that’s what we’re talking about today.
Brought to you byGoDaddy Pro.Get all of the show notes, and a written to be read article over athttps://wp-review.castos.com/38
I have a new course available in the LinkedIn Learning library, all about how to use my favorite form builder, Gravity Forms!
Did you know that you can use Gravity Forms in WordPress as more than just a form builder? Gravity Forms is one of the most popular form builders on the market, but its full functionality for developers is sometimes underappreciated.
I think a crucial misstep in nearly anything business related is lack of planning. I’ve made the mistake multiple times. I get an idea, I launch, I figure out how it will support me financially later. So when you’re thinking about your podcast, going a little slow to smooth out the process with help you earn money faster.
Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/001
Get your free SMASH Framework PDF at https://makemoneypod.com/smash/
Exactly how important is your marketing funnel? Ask R.T. Custer, who’s built a funnel that allows his company, the Vortic Watch Company, to routinely sell out of watches that are priced between $2,500 and $10,000. In this conversation, R.T. tells us all about how he and his business partner came up with the idea to repurpose old pocket watches into all-American-made wristwatches, and how his 200-day email funnel is the key to their success. Part of the secret sauce: getting influencers to drive traffic…not to buy the watches, which are usually only available one per day…but to sign up for their mailing list to get notified when a new one drops.
Thanks to this week’s sponsors,Riverside,ahrefs,TextExpander, andNexcess?
After 2021 ended with a call from Matt Mullenweg to contribute more to open source (specifically WordPress), 2022 began with a less rosy picture of the open source space. Some of the biggest names in tech met at the White House to discuss how to identify critical open source projects. surreptitiously missing from this meeting was representation for WordPress. But that’s because we need to answer an important question: Who?
Brought to you byGoDaddy Pro . Get all of the show notes, and a written to be read article over at https://wp-review.castos.com/37
Show Notes
Log4j: Google and IBM Call for List of Critical Open Source Projects
What is the WordPress Foundation and Why Does it Exist?
The WordPress Foundation
Rebuilding a WordPress Site Using ONLY Full Site Editing!?
Who is Full Site Editing really for? That all depends on what we can do with it. So today, I’m putting it to the test. I’m going to convert my long-standing personal website, Casabona.org from Kadence Pro and Kadence Blocks to stock WordPress, Twenty Twenty-Two, and Full Site Editing. I’m using NO extra plugins or patterns. Just whatever comes in a fresh WordPress install. Let’s see how it goes!
Becoming an authority in your field creates value for your business and makes selling easier. The key to establishing authority? Publish great content.
The post Always Be Publishing: A Content Creator’s Guide to Becoming an Authority appeared first on Creator Courses .
(and use it to your advantage instead)
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