Becoming an authority in your field creates value for your business and makes selling easier. The key to establishing authority? Publish great content.
The post Always Be Publishing: A Content Creator’s Guide to Becoming an Authority appeared first on Creator Courses .
Finding time as a busy creator or small business owner can be tough. But what about being a single mom, running a content business, in a competitive space, and making money doing? That’s exactly what Christine Pittman does, running her hugely successfully cooking blogs and podcasts. Tune in to get tips about starting, staying consistent, making money, and the important role analytics plays in all of it. Plus, in Build Something More, we talk about what it’s like cooking for our kids as business-running parents.
Top Takeaways:
Batch your content! You want to plan ahead, build a stock pile, and release it slowly. That way you can create consistently and build your content empire. Analytics is the key to everything. You will best serve your audience by understanding what resonates most with them, and putting out more content like it. Christine found her niche in a crowded field by focusing in on a couple of specific food types. Repurposing content allows you to reach more people based on their preferred way to consume. Christine has thousands of recipes she can resurface thanks to her podcast, which she uses to drive traffic to her blogs.
Show Notes:
Christine Pittman Christine on Instagram (cookthestory) Christine on Instagram (thecookful) Christine on Pinterest (cookthestory) Christine on Pinterest (thecookful) Google Analytics Google Search Console Semrush for Keyword Research AdThrive The Time Mangement Insider Podcast Auphonic Human Connection Digital Marketing Agency Build Something Club Sponsored by: Riverside.fm | Nexcess | Ahrefs
Thanks to this week’s sponsors,Riverside,ahrefs, andNexcess?
One of my favorite shows is Parks and Recreation, an NBC show staring what’s now considered an ensemble cast in a mockumentary-style TV show, like The Office. It ran for 7 years and is beloved by many. And if you watch Season 1 without knowing anything else about the show, you’d probably be surprised it lasted beyond those 6 episodes.
If you look at Scrubs, which is a strong contender for my favorite show, it’s very different when we compare Season 1 Episode 1 to Season 2 Episode 1. That show lasted 8 Seasons and got a short spin off.
And while Friends’ pilot does a great job setting the tone of the show, it’s very muted compared to what we saw even later in that season. Friends lasted 10 years and is considered one of the most influential sitcoms from the 90s, a pretty great era for sitcoms.
Each of these shows started as an idea that a bunch of people took a shot on; but they all needed some time to refine the details. Heck…The Janitor in Scrubs wasn’t supposed to be such a central character at first, and in Friends, Joey…well let’s just say he was quicker on the uptake in those earlier episodes.
I’m excited to be giving my first talk of the year: Building Your Own Platform as a Creator
As a creator, there are TONS of options out there for you to build and launch your own course, membership, eCommerce store, or community. But what SHOULD you use, and when should you use someone else’s platform instead of building your own.
Click the title to sign up.
When WordPress 5.0 and the block editor came out, though it was off to a rocky start, the value proposition was clear: THIS is a better experience for content creation than the Classic Editor. After all, that experience was largely unchanged for 15 years. But now that 5.9 is out, we need to ask: is the value proposition for Full Site Editing as clear?
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Get all of the show notes, and a written to be read article over at https://wp-review.castos.com/36
Show Notes
The Complicated Futility of WordPress
GoWP Digital Agency Owners Facebook Group
Creator Toolkits
Join Creator Crew
Over on The WP Minute, I have a recurring segment called Creator Clock, where I offer tips for creators as it pertains to WordPress. In the second episode, I discuss my new Creator Toolkits. Click the title to listen!
I had the pleasure of writing a guest piece for Equalize Digital about the importance of having podcast transcripts. And I got to open with a Harry Potter reference:
One of the most frustrating things about the Harry Potter movie series is something that you wouldn’t really know is frustrating if you read the books: the movies do a terrible job at explaining what Horcruxes are, and Tom Riddle’s backstory in general.
But here’s the real crux: Transcripts are necessary for accessibility, but help in other areas too. Click the title to read the whole thing.
I had the pleasure of discussion how to learn WordPress on the first ever WP Minute Live, over on Twitter:
We hosted our first WP Minute Live Twitter Space covering learning WordPress. It was Bring Your Own Link (BYOL) style where our guest panelists brought a link to share with the audience.
One of the most overlooked peices of a successful podcast is a good website. And frankly, it’s because there’s no standardized way to create a podcast website. You need to set up your show, and separately set up your website…until now.
The post How to Create an Easy Podcast Website with Castos appeared first on Podcast Liftoff .
More and more, we’re hearing about why businesses should be on TikTok. As a creator, this can be a new place for you to gain an audience…if you do it right. And today’s guest, Alex Rossman, knows a thing or two about TikTok. His agency, Rossman Media, is currently moving many of his B2B clients to the platform with great success. Today, Alex will tell you why you should be there, and how to make the most of being on the platform…from building community to generating more leads. In Build Something More, we talk about what it’s like being a musician (we both play the drums), writing songs, and there’s a heavy dose of The Beatles in there too.
Top Takeaways:
TikTok has accelerated a lot faster than other social media platforms in growth and maturity. They even have a managed services to help business grow through trends. 1/10 of your videos will have some viral component to it. That doesn’t mean millions of views, but it could mean 10,000. So it’s important to be there, and be consistent. Alex recommends having a record day where you create 30 days worth of content in a sitting. Then you can plan and schedule it out. Using some free analytics, you can see what’s trending and ride those waves to growth.
Show Notes:
Alex Rossman Rossman Media on Facebook Rossman Media on Instagram Rossman Media on Twitter The Beatles: Get Back Documentary Ringo’s Masterclass Why Bussinesses are Missing out on Tiktok with Rebecca Simon Maneskin Build Something Club Sponsored by: Nexcess | Ahrefs | TextExpander
(and use it to your advantage instead)
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