The Feed

  • April 7, 2022

    I was on Castos’ Audience Podcast

    We talked about starting a paid members-only podcast, as well as how to stay consistence, and what I think it means to respect podcasting:

    My website has been the thing that’s worked for me the most. It’s the one place that I know I can send people to and they’ll get everything they need. The transcripts are on there. I’ll tell you, this is the God’s honest truth. When I added transcripts to my podcast, I saw an increase in downloads. And for me, the thing that’s worked is showing up and answering the questions, right? Because then people share that. And I guess that more than anything is the thing that works for me.

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  • April 4, 2022

    How to Find the Right Tools for Creators (and Why an Open Platform is Better) with Jack Kitterhing

    Jack Kitterhing has been in the WordPress space for a while; you can say he deeply subscribes to the ethos that owning your own platform is one of the most important things a creator can do. That a SaaS, like Teachable, won’t be there for you like an owned platform, like WordPress + LearnDash, will. We have a good discussion about the merits of both. Is it really easier to set up a course on Teachable? What are the benefits of your own platform? We’ll get into all of that and more.

    Top Takeaways:

    Finding the right tool comes down to skill and comfort level. WordPress (and other open platforms) are cheaper. A SaaS will save you time. You also need to think about your users. What best serves their needs? Make a list of must have features and seek the best tool for that…but be a little forward thinking. Teachable, for example, doesn’t do memberships well. If you never want memberships, that’s great. If you do, Teachable might not be best. Spinning up your own WordPress site is a lot easier than it once was. The promise of Nexcess’ StoreBuilder and WP QuickStart products are the easy of signing up for a SaaS with the flexibility of WordPress.

    Show Notes:

    Jack Kitterhing Jack on Twitter Toolkit for Self-hosted vs. Owning Building Pages for Micro-Segments by Chris Lema Creator Crew Sponsored by: Tailor Brands | NitroPack | Nexcess

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  • March 29, 2022

    How Niching Down Allows You to Charge More Without More Clients with Tara Claeys

    There are a few chains freelancers in the WordPress space carry if we’re being honest. Not charging what you’re worth is one. Not wanting to niche down is another. And thinking you need to grow to an agency to make “real” money is another. Tara Claeys bucks all of these trends, and we have a great discussion about it. How she decided to find a niche (and how her podcast helps her establish authority!), and why she doesn’t want to become an agent. In Build Something More, we talk about the new Macs.

    Top Takeaways:

    Niching downs forces you to learn an industry — which allows you to better serve them completely. That allows you to charge more Niching also means having a higher close rate. By the time potential clients come to you, they are likely already sold on you. It’s OK to not want to grow from freelancer to full agency. And you don’t have to be an agency to make good money. People are willing to pay for your expertise.

    Show Notes:

    Tara Claeys Tara on Linkedin Design TLC The Incredible Journey from Agency to Solo Business Owner with Paul Lacey Choosing the Right Niche with Sara Dunn The Importance of Niching Down, Part 2 with Sara Dunn Building a Better Business Part 1: Understanding Your Customers Jennifer Bourn Content Camp What Baby Clothes Can Teach You About Understanding Your Customers 12 Week Year Mindful School Marketing The Daily Stoic Podcast Why You Need to Publish Content to Have an Expertise with Rochelle Moulton Creator Crew Sponsored by: NitroPack | Nexcess | TextExpander

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  • March 23, 2022

    A Story is Worth More Than Your Prototype (Building a Better Business Part 3)

    For many in the WordPress space, when an idea strikes it’s easy to drop what you’re doing and spend a couple of days building a prototype or MVP. But if you’re actually going to try to build a business off of this idea, should you whimsically work on it and release it to the world?I would argue no. In fact, crafting a story is more important than crafting a product at first.

    Brought to you byGoDaddy Pro . Get all of the show notes, and a written to be read article over at https://wp-review.castos.com/43.

    Get free tips for making site creation easier athttps://creatorcourses.com/toolkits

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  • March 22, 2022

    Building a Better Business Part 2: Being Prepared Will Land You More Clients

    In part one of this series, I talked about the importance of understanding your customer through a somewhat drawn-out example using baby clothes. But the point remains!  Today I want to tell you two other stories about my experience with prepared vs. unprepared people in different industries. You see, being prepared is the next step in understanding your customers. Knowing, and anticipating, their needs will help you get more clients.

    Brought to you by GoDaddy Pro .  Get all of the show notes, and a written to be read article over at https://wp-review.castos.com/42

    Get free tips for making site creation easier at https://creatorcourses.com/toolkits

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  • March 21, 2022

    Changing the National Conversation About Money through Podcasting with Brian Bristol

    “We need to de-stigmatize lending money to friends and family.” It’s one of the first things Brian Bristol said to me in today’s episode. See, Brian is the co-founder of Pigeon Loans — a place where anyone can set up a private loan, backed with tracking, interest, and a legally binding agreement. And this ethos is as interesting as the approach they are taking to content: show people that everyone has a story about lending or borrowing money. So today, we talk about the Pigeon Loans content strategy and the important role their podcast, The Chrip, plays in de-stigmatizing money lending. In Build Something More, we talk about the incredible importance of talking to customers.

    Top Takeaways:

    There’s a weird stigma that it’s bad to lend money to friends and family. The Chirp aims to tell stories that show people there shouldn’t be. The number of loans between friends, family, and loved ones in the US alone is $200 Billion. There needs to be an easier, more accountable way to track the loan. This makes more people likely to help those in need. Brian is a y oung guy who’s thrown himself into his start-up…but he’s mindful of burnout too. Find a way to unwind. You’ll come back with a new energy and clearer head.

    Show Notes:

    Brian Bristol Brian on Facebook Brian on Instagram Brian on Twitter Brian on Linkedin Chirp Podcast Build Something Club Sponsored by: Nexcess | Ahrefs

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  • March 14, 2022

    How Yacht Rock Taught Me the Importance of Brand Stories

    I’m not much of a marketing guy. For a long time, I’ve taken a Field of Dreams approach to marketing, which I’ve written about quite a bit. And while I know that you need to define an audience and solve a problem, I still struggle with packaging specific offerings.

    But this morning, I was listening to Upgrade when host Jason Snell mentioned something that resonated with me. He said that his daughter has been enjoying Yacht Rock. And that when he was growing up, this brand of 70s soft rock used to be considered crappy music. But now it’s been rebranded as “yacht rock,” and people love it.

  • March 14, 2022

    A Winning YouTube Process for Building Trust & Getting Clients with Nicole Osborne

    YouTube has been a regular topic on the show this year, and for good reason. More people need to build trust to make their business work, and as the second largest search engine, YouTube is a great place to do it. This week, marketing coach Nicole Osborne tells us why she started a YouTube channel, her process for publishing, and how it’s helped her business. In Build Something More, we talk about how marketing and web design changed over the past 20 years.

    Top Takeaways:

    Don’t compare yourself to the big names today. Pick a content creator, look at their first video, and then understand it’s a process that takes time. Content creation is experimentation. Try different topics, recording processes, and approaches. See what works and what resonates with your potential audience. You need to make time to make content. Treat it as a client project and put time on your calendar to work on it.

    Show Notes:

    Nicole Osborne Why You Need to Publish Content to Have an Expertise with Rochelle Moulton Working Through Different YouTube Strategies with Alastair McDermott Leveraging YouTube to Build Trust and get Leads with Jessica Freeman GoWP Facebook Group Nicole’s Agency Growth Secrets eBook How to Get Guest Spots on Podcasts Live Stream Kit Build Something Club Sponsored by: Nexcess | Ahrefs | TextExpander

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