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Using Short Videos to Drive Business

Recently I did a podcast webinar and got an interesting question about using short videos to drive traffic. While this was for a physical (brick and mortar) business, the advice applies to anyone. Here’s what I shared with the asker.

Live on YouTube

For today and tomorrow only, YouTube will be testing live broadcasting with 4 of their partners. The most interesting part about this test is the ability for live comments, which lets users interact directly with the broadcaster. I think this will be a very interesting test, I think it will do well, and I think …

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