how i built it

  • Self Employment: Year One Recap

    I started my first business in high school, making websites for anyone who’d give me a shot. It was a great way to make money that I carried through college, grad school, and my adult life. I even did it full time a little after college, but lack of benefits and the need to learn more forced me to find a full time job. For pretty much that entire time, the stakes were different – and not very high. I didn’t have anyone except myself to support and I didn’t require too much.

    That changed when I got married and had a daughter. I thought my chances at full time self-employment were dramatically lower as a result. However, today marks the anniversary of me leaving my full time job to pursue my side business full-time. I’d like to reflect on the first year.

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  • How Do You Listen to Podcasts? (Win a $50 Amazon Gift Card)

    I’ve spent more than one post on this blog talking about podcast sponsorships. Today, I wanted to talk about podcast listeners. There are a lot of stats out there for website users – where they came from, what they do on the site, how long they stay, and a lot more. While there have been strides in the last few months surrounding stats on podcasts, I feel like I still don’t know much about my listeners. I’ve tried surveys in the past, but they didn’t go well. So I’m switching things up a bit.

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  • I’m Doubling Down on Patreon

    The first time I learned how to burn a CD was mind-blowing. It was 1999 and YouTube didn’t exist. Most of the web was brochure sites with marquees and hit counters, so there wasn’t a great place for learning how to do

    literally anything

    . Instead, my cousin came over and showed me. He brought a blank CD, opened software on my computer, dragged the songs I wanted into this window and clicked, “Burn.” A few minutes later, BOOM. I had my very own mix CD. What jumped out at me the most was how easy it was when someone was there to show me the way. I felt

    accomplished

    . That experience did 2 things for me. It allowed me to have a very successful mix CD business in high school, and it made me realized I just needed to try things in order to learn them. I felt

    empowered

    by the fact that someone showed me the way.

    I want you to feel empowered too.

    That’s why I

    started on Patreon

    .

    Why Donate?

    I love being an educator

    . Because of that, I put out a bunch of free content. My weekly podcast, YouTube videos, blog posts, and eBooks to name a few. I’d love to do a lot more of that. I’d actually love to focus on the full time! I’m lucky enough to work for myself. I support my family with sponsorships, online courses, and freelance work. With your support, I can switch focus away from freelance work, to creating more great content. I want to make better resource for learners and educators, spend more time researching interesting topics, and tell more great stories.

    Back Up! How does Patreon Work?

    Great question!

    Patreon

    allows people like you to support content creators like me by making monthly pledges, or donations. Usually, there will be multiple pledge levels, and rewards for each level. You can set spending limits and stop at any time. Basically, you get to empower and support content creators directly.

    Is Donating for You?

    I have a confession. Asking for donations has never come easy for me. But I’m also really passionate about teaching, and Patreon is a great way to get the freedom to do that more. For just $1/month, you can get access to not only incredible content, but more access to me. $12/year is like one month of Netflix! There’s a big

    but

    though. You should only donate if you find value in what I’m doing. There’s lots of great content out there, and lots of people vying for your hard-earned money. I only want you to donate if you dig what I’m doing. Rest assured, my blog, podcast, and YouTube channel will continue to have quality free content. Donating (and reaching my goals) just means more.

    Rewards & Goals

    Speaking of…if you do decide to donate, you’re in for a treat! I want you to

    feel

    the value you’re adding. I think the best way for you to do that through great rewards at all levels.

    Rewards

    • $1/Month: Access to My Discord Server, where you, me, and all the other patrons can chat about what we’re working on. You’ll also get access to live streams of me working on stuff, Q&A forums, and the suggestion box, where you can request tutorials, videos, and podcast guests.
    • $5/Month: Everything in the previous reward level, plus ad-free episodes of How I Built It, early. You will also get bonus episodes, and access to a private discord channel where you can ask upcoming guests your own questions.
    • $10/Month: Everything in the previous reward levels, plus a transcript ebook for each Season (starting in Season 4), priority requests for tutorials, and a Build Something T-Shirt after your 3rd pledge.
    • $50/Month: Everything in the previous levels, plus access to a white labeled video repository. This will have some great tutorial videos without my logos, free for you to use. You will also get 2 consultation calls per year, starting after your 6th pledge.
    • $100/Month: Everything above, plus monthly calls with me starting after the 2nd pledge.

    Goals

    • $200/month: When I hit $200/month, I’ll do a monthly giveaway of plugins, swag, Amazon gift cards, and more to a random Patron.
    • $1,500/month: At $1500/month, I’ll do a mini-series (4 episodes over the course of 8 weeks) that focuses in on how something was built. When possible, I’ll pull from the suggestion box!
    • $3,000/ month: At the $3000/month I’m going to put on the Build Something Summit. It will be an online conference that’s free for backers at $10 and up (with discounts for other levels), and it will be 6 hours of sessions that take an idea from concept to launch and support.
    • $5,000/month: At $5000/month, I will build out 2-3 projects per year and record (live stream?!) the process from inception to launch. I will share notes, code, and videos on the entire process so you can see How I Built It.
    • $8,000/month: A How I Built It Book! I’ve been thinking about this one for a while. I will write a book about my experience with the podcast, and highlights from all of the released episodes. The book will be printed, and sent to anyone at the $10+/month level.
    • $10,000/month: I will put on the Build Something Conference. This will be a live, in-person conference where backers can come meet each other, learn from great speakers, and even work on things they’re building! It will be free for anyone who’s pledged at least $119 and discounted for all other Patrons.

    Thank You!

    I wouldn’t be able to do this at all without the incredible support I’ve gotten so far from family and friends, guests, sponsors, and of-course, you!

    Pledge just $1 Today!

  • How I Launched Creator Courses in One Week

    7 months ago I took my business full-time. Being a freelancer for most of my life, and even doing it full-time for a while after college, I thought I had a pretty good handle on how things would work. But as it turns out, the product space is a lot harder to work in than the services space (for me). I’ve lamented over the last few months that it’s easier for me to sell one person on a $5,000 project, than 100 people on a $50 course. But after attending CaboPress and participating in an amazing Master Mind group, I was able to get some perspective and readjust. The Autumn and Winter have been much better than the Summer.

    But what does that have to do with a new site I launched called Creator Courses? Everything! I decided that as well as do an intro course on Gutenberg, I would launch a new brand. Here’s how I did it, and why.

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  • Delivering More for Season 4 of How I Built It

    Season 3 isn’t wrapped yet, but I’ve already started thinking of better ways to deliver for Season 4, coming in January. When I started How I Built it, I didn’t think I would see the success the show has had. It’s a formidable part of my income, it’s got over 100,000 downloads, and it’s growing in popularity.

    When you first start anything, you are just finding your sea legs. Over a year in (and a fun obsession with this project), and I’ve got my bearings. I’m ready to go to the next level.

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  • Happy Anniversary, How I Built It!

    One year ago today, I launched Episode 1 of How I Built It, the podcast I started to learn from other business owners. I announced it by telling the story of Il Duomo, which I had seen in person 2 months prior. That’s still a great story that gets at the heart of what I’m trying to do on the podcast: learn from other people. I knew when I launched that it would be successful if I got great advice from people who’ve built great things. What I did not expect was the other successes I’ve seen. A year in, I have over 72,000 downloads. Each episode gets downloaded at least 1200 times 2 weeks after launch. And podcast sponsorships have become a major part of my income.

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