I’ve spent more than one post on this blog talking about podcast sponsorships. Today, I wanted to talk about podcast listeners. There are a lot of stats out there for website users – where they came from, what they do on the site, how long they stay, and a lot more. While there have been strides in the last few months surrounding stats on podcasts, I feel like I still don’t know much about my listeners. I’ve tried surveys in the past, but they didn’t go well. So I’m switching things up a bit.
Getting to Know Podcast Listeners
By knowing behavior, I can deliver more value to both my listeners and my sponsors. But aside from direct engagement and polls, there’s not much I can do to answer questions like:
- When do you most often listen to podcasts?
- Do you subscribe, or do you listen to the episodes that interest you most?
- Which shows do you like the best?
- Do podcast sponsorships work for you?
If I know these things I can better tailor content and sponsorships towards my audience. So I’ll keep this short and sweet.
Enter to Win a $50 Amazon Gift Card
If you listen to podcasts (any, not just mine), fill out the survey below by Friday, February 23rd, and get entered to win a $50 Amazon Gift Card. You can also access it directly here. And hey, why don’t you give my podcast a listen?
*Please only enter once. Multiple entries will be disqualified.