Some Quick Thoughts on Meta’s Threads

At its core, a mostly tech-based social platform is child’s play for any competent developer…but the secret sauce is in people wanting to be there. It’s why Mastodon isn’t the heir-apparent to Twitter. That platform is too hard and siloed to figure out. And since it’s not algorithm-based, it feels even emptier. It’s why Bluesky isn’t good. That platform is…

I’m Back on Twitter

I know. In some ways, I knew when I wrote the On Leaving Twitter post back in January. Part of me figured I’d be writing this post. So after 3+ months of being completely off Twitter, I’m back on. Not entirely because I missed it1, but because at CEX I was convinced it’s somewhere I need to be. My friend…

On Leaving Twitter

I mocked these posts. Made fun of people. Told them at Christmas that no one cares if you leave Twitter1. Now I’m writing the post. Banning 3rd party apps, and turning on the “Home” feed (with stuff you didn’t opt-in to seeing) was a bridge too far. It took my carefully curated experience and turned it into a mess of…

Managing Social Media for a Government Agency with Joseph Galbo

Just because you’re a government organization doesn’t mean you can’t have a little personality. That’s what my friend Joe Galbo proves day-in and day-out over at the Consumer Products Safety Commission. I’ve wondered for some time how they manage their social media strategy there and Joe’s the brains behind most of the operation. We’ll talk content, memes, data and more, as well as how he can get it all done at the federal level.

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Growing Your Audience on Instagram with Andrea Zoellner

Wondering how to build a following on Instagram? I was! It’s my favorite social platform and I’m trying to be more intentional about the content. So I brought on Andrea Zoellner, who offered fantastic advice around IG strategy, taking great photos, and if those walls of hashtags actually work. Let’s get into all of that and more.

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