The social media platform wars are an ongoing nuisance for content creators. It seems like you need to be on all of them all the time. But with claimed that Twitter is dying1, and a potential ban on TikTok from the US Government, the push and pull of where to be continues to be a constant question. Upon reflection, I’ve…
Truly wonderful, the mind of a child is. Yoda, Star Wars: Attack of the Clones That quote is from Master Yoda, as he’s trying to help Obi-Wan Kenobi try to find a missing planet. Obi-Wan let his assumption (“that’s impossible because only Jedi can access this data”) get in the way of the actual answer — which was given to…
What’s the balance between offering choice and getting people to take action? That really depends on the medium. In podcasts, for example, you may notice podcasts have a ton of calls to action (CTAs). Maybe you do. I have at times. Is that really the right route? And if not, what should your podcast’s CTA be? Let’s explore.
In April 2021, WordPress influencers started to get Bose headphones from “WP.” It turns out Wix started a marketing campaign and the WordPress community was upset by it. Turns out, it was a bad look that could have been avoided by both parties.
A few weeks ago I wrote about how to get on someone’s podcast. Congrats! Now you have your first podcast guest spot lined up. You’re set to provide value for a ready and willing audience. But being a podcast guest is about more than just talking. While you shouldn’t be going on just to hawk your wares, you should be…
On Monday I sent out an email to most of my subscribers, telling them they’d only get one Cyber Week Sale from me. Today I broke that promise, but I believe I had good reason.
In June I finished 3 books and read about 750 pages. That brings my grand total up to 17 books on the year, and 4 away from my goal for 2019. Given that I’m going to the beach this month, I’ll likely hit that by the end of the summer (if not sooner).
It was another good month of reading. I finished 2.5 books and read about 830 pages this month. I’m only slightly down from last month as I didn’t travel anywhere, so I didn’t have quite as much dedicated reading time. The 2 books I finished are Educated and This is Marketing.
Over the weekend my friend Dave asked me an interesting question regarding my business: What would you do if someone handed you a bunch of money today? The root of this question, to me, is this: what would I pay for that I currently do myself? The context of the conversation that lead up to that question follows suit. He…
When you tell people that you’re going to Cabo San Lucas for a business conference, you get some funny looks. Well, you get one specific look: “Oh sure. I bet you’ll do a ton of work there.” It’s easy to think. I mean, we are in paradise. Our sessions were in pools. We had afternoons off. But let me tell…
One of my clients asked how I run 3 podcasts with 3 kids at home. The answer: my processes and automations. And now, you can get those templates, completely for free.
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“Joe helped me realize a great system to batch record solos. After struggling to podcast consistently, I’m happy to share that my podcast is back in action!”