Putting More Effort into LinkedIn
The social media platform wars are an ongoing nuisance for content creators. It seems like you need to be on all of them all the time. But with claimed that…
How My Toddler Taught Me to Sell Results not Features
Truly wonderful, the mind of a child is. Yoda, Star Wars: Attack of the Clones That quote is from Master Yoda, as he’s trying to help Obi-Wan Kenobi try to…
What is the Best CTA for Podcasts?
What’s the balance between offering choice and getting people to take action? That really depends on the medium. In podcasts, for example, you may notice podcasts have a ton of calls to action (CTAs). Maybe you do. I have at times. Is that really the right route? And if not, what should your podcast’s CTA be? Let’s explore.
The Wix / WordPress Campaign Exposes Some Ugly Trends in Both Communities
In April 2021, WordPress influencers started to get Bose headphones from “WP.” It turns out Wix started a marketing campaign and the WordPress community was upset by it. Turns out, it was a bad look that could have been avoided by both parties.
Making The Most Of Your Podcast Guest Spot
A few weeks ago I wrote about how to get on someone’s podcast. Congrats! Now you have your first podcast guest spot lined up. You’re set to provide value for…
I’m Running a Cyber Week Sale, but Didn’t Tell Anyone Why.
On Monday I sent out an email to most of my subscribers, telling them they’d only get one Cyber Week Sale from me. Today I broke that promise, but I…
Books Recap for June 2019
In June I finished 3 books and read about 750 pages. That brings my grand total up to 17 books on the year, and 4 away from my goal for…
Books Recap for February 2019
It was another good month of reading. I finished 2.5 books and read about 830 pages this month. I’m only slightly down from last month as I didn’t travel anywhere,…
What Would You do if You got $100K for Your Business?
Over the weekend my friend Dave asked me an interesting question regarding my business: What would you do if someone handed you a bunch of money today? The root of…
CaboPress: The Business Conference I Needed
When you tell people that you’re going to Cabo San Lucas for a business conference, you get some funny looks. Well, you get one specific look: “Oh sure. I bet…
