Analytics is better than A.I.
Imagine this: you’re in a new town, and you’re looking for a place to eat — not a franchise, but something local.
It just so happens that a bunch of people you know live, or have lived in this town — people who understand what you like and don’t like (what’s important to you, and your general financial and dietary situation).
In looking for a place to eat, which of these would sway your opinion more:
- Opinions from random people in town
- Top results in a Google search
- Recommendations from your friends
For most people, it’s going to be recommendations from their friends, right? For all the reasons I listed above.
Strangers don’t know you, so they’ll basically just tell you their favorite restaurant.
Google and other search engines don’t know you personally. They rely on averages and a different set of signals.
I’m speaking at Podfest later this week and I noticed something interesting about the schedule: there are at least a dozen talks on how A.I. can help you with your podcast.
But as far as I can tell, there’s only one talk on using analytics to measure the success of your podcast.