Random Thoughts

  • What Developers can learn from Home Improvement

    tooltime

    It’s no secret that I love the show Home Improvement, especially if you know me personally or follow me on Twitter. As a freelancer I have the luxury of watching it everyday in the middle of the afternoon, and I got to thinking- there is a lot programmers and web developers can learn from Tim Taylor and his antics.

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  • Car Fax’s Marketing Campaign

    Car Fax’s Marketing Campaign is awesome because they don’t tagret their audience, they target their audience’s customers. Car Fax wants car dealers to subscribe to their service, so instead of telling car dealers how great Car Fax is, they tell people who buy cars how great Car Fax is, and make car dealers who don’t have Car Fax look bad. This leads car dealers to subscribe because they want to keep their customers.

  • My Thoughts on the Facebook Username

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    If you’ve read my blog before you know I’ve been a pretty big fan and defender of Facebook. When they rolled out their big changes earlier this year I more or less told people to deal with it; but to be honest I understood why they complained. It was a full interface change and people didn’t immediately see the benefits. However, I was pretty surprised to see complaints and grumblings about Facebook adding a username. This is not an update that changes how you browse Facebook or adds any new information. It’s change that you more or less see once on your end and then it makes how you find people and how people find you easier.

    Here is the main reason for the username: it’s a pain in the ass to give someone your facebook profile link. Where on Twitter it’s, “check me out- twitter.com/jcasabona” on Facebook it was “facebook.com/proflie.php?id=20034562.” You tell me which is easier. So now, you add a username and it’s, “check me out- facebook.com/jcasabona.” Simple. And there is an argument that people will make up stupid usernames and it won’t be as easy to find them, but that’s only their loss. And the username isn’t enabling people to be dishonest about their name. If they want to give a fake name, they’ll give it.

    The real issue is that people are ready to criticize Facebook for every change they make now instead of thinking the added feature or UI update through. If they think other services aren’t going to make changes, they are wrong. Web Apps evolve and change based on the current state of the Internet and how most users user their app. All I ask as a web developer, nay- as a user!- is that before you jump on the Facebook hate bandwagon you ask, “Why did they do this?”

  • Sensationalism in the News

    We’ve all done it. When I think something is a big deal, I want others to think it’s a big deal, so I sensationalize the situation. I exaggerate it to make it seem better or worse than it really is. It’s human nature. However, when you’re a major news network, you should be more careful about these things. But most major news networks want people to think their way instead of just giving them the news. I’ve written about Bias in the News before but this is different. This is something we’ve seen with Bird Flu, West Nile Virus, Mad Cow Disease, and most recently, the swine flu ‘pandemic’.

    Let me start by saying this: people dying is no joke. I’m not taking the situation lightly. However, according to CNN, there are 90 confirmed cases of swine flu world wide. Mexico estimates 152 deaths from swine flu. Even if we take a more liberal estimate and say 400 cases, that’s still 400 out of 6 Billion people. That’s 1 in every 15 Million people. Is that really a pandemic?

    Let’s put this in perspective. According to Wikipedia, Every year 34,290 people in the United States ALONE die from Pancreatic Cancer. That is 93 people a day in the U.S. alone. Why isn’t that a pandemic? Because we’ve known about it for a while? 17,941 died from alcohol related collisions in 2006. That’s 49 people a day in the U.S. alone, and that is 100% preventable. Do you get my point?

    The Black Death was a pandemic. It wiped out half the world. There was no cure. Small Pox was a pandemic. It ravaged the world until a vaccine was created. Swine Flu, in my opinion, is the just the flavor of the week. Scientists are working on a vaccine and not ever case is fatal. It’s irresponsible for news networks to call it a pandemic. Educate people on it, yes. But don’t create panic where there is not.

  • Make Twitter Work for You

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    I’ve noticed lately a lot of my friends joining Twitter, the very popular micro blogging site. I feel like (and this is by all means non-scientific) interest peaked when Facebook rolled out it’s new design, people called it, “a lot like Twitter” and others got curious. The number one comment about Twitter I’m hearing/reading now is, “I don’t get it.” So to all my friends and those new to Twitter, here’s how you can make Twitter work for you.

    The first thing you need to know is that Twitter is a communication tool. You can use it however you want. I describe it to people like this:

    You know the status update feature in Facebook? It’s like that- but only that.

    The people I describe it to have a hard time finding the use in just that, so here are a few suggestions:

    • Follow people in your profession. This might be easier for me because I am a web developer, but if you know big names in the business you happen to be in, see if  they are on Twitter. They usually post interesting links, thoughts, and tips that can be very helpful to you.
    • Stay on top of the news. I follow CNN News Breaks via Twitter, and have Twitter txt message me when CNN updates, so I get breaking news as soon as it happens. Here is a pretty good list of news organizations on Twitter. Chances are you’re favorite one is also on Twitter, even if it’s not listed there.
    • Stay in the loop with companies and organization you like. Twitter is quickly becoming a services companies are using to advertise and reach new markets. This is most apparent with Skittles, but can be seen by other companies too. Try a Google Search of your favorite companies to see what you can find.
    • Straw Polls. Ask a question, people are bound to answer you.
    • Celebs. I won’t hide the fact that I follow both Shaq and John Mayer on Twitter. They are entertaining, and it’s interesting to get a peek into the lives of people that seem like they are in a completely different world from yours. Here is a list of more celebrities on Twitter.
    • Third Party Services. Twitter was smart in making it so developers can access what they have to provide. This has spawned a number of 3rd Party services that extend what Twitter can do. Check out some of them here or simply google “Twitter Apps.”

    And this is a short list- like I said, Twitter is a communication tool. People are coming up with more apps and ideas for Twitter everyday, and it’s being integrated into more and more well established websites and services.

    If you’re interested, my Twitter username is @jcasabona. Feel free to follow.

  • Brad Pitt takes the Right Approach

    image courtesy of CNN
    image courtesy of CNN

    Bradd Pitt visited the White House in order to talk about sustainable housing in New Orleans. This is quite different from most Hollywood moguls that don’t do a whole lot, but then take the opportunity to complain when they win an Oscar.

    Pitt actually has an organization set up, and took the time to meet with policy makers to get what he wants done accomplished. He knows that if he wants change, he’s going to have to put in his own time, effort, and cash. That really admirable.