The Feed

  • Using Podcast Sponsorships To Replace Event Sponsorships

    This may seem a little bit like news jacking, but it is something I’ve been thinking about over the last week. With the amount in-person events being cancelled or going online due to COVID-19, is there another good outlet for brands to reach new customers? While digital events are the next likely option, I think podcast sponsorship can serve as a fantastic alternative for a few reasons. Here are what brands and podcasters can do to help fill the void.

    (more…)
  • How to Get Yourself on Someone’s Podcast

    Going on someone’s podcast can be a great way to establish your authority and promote your work, right? Wrong. Well…it is right, but it shouldn’t be your primary motive. Much like how the intentions behind your actions get you into The Good Place (I just finished Season 2 please don’t spoil it!), your intentions for reaching out to a podcast host and coming on the show also need to be good. Otherwise, the host and the audience will see right through it. So how do you get on someone’s podcast?

    (more…)
  • Get Your Inbox Under Control (Automatically) with SaneBox

    Full Disclosure: SaneBox is a sponsor of my podcast, but boy do I love this tool.

    Have you ever seen someone’s phone and noticed an email notification badge with a 4 digit number (OR ARE YOU THAT PERSON)? It makes my skin crawl! My inbox serves as a todo list for me, so a lot of email in my inbox gives me agita (a word we Italians use for “stress” or “anxiety”). Even with the way I manage email, I feel like I saw too much. I was distracted by it too much. I wasted too much time. Until I started using SaneBox.

    (more…)
  • How You Can Start Automating Today

    Time is also the only thing you can’t buy, or get more of. Do things that will save you time, and you will grow your business. I truly believe that and one of the best ways to find time is by automating the things you personally don’t have to do. There are lots of tools out there like Zapier, IFTTT, and Siri Shortcuts on iOS to make automating these fast and easy. Here are a few tips so you can start automating today.

    (more…)
  • How to Create a FREE Landing Page with ConvertKit

    ConvertKit has recently opened up a free plan for people to build landing pages and forms so they can start building their email lists. And while usually you need to refer a friend or pay to see those subscribers and send emails, in this video, you’ll get a special link that will unlock 100 subscribers and broadcasts for free. You will also learn how to build a nice looking landing page to compel people to join your mailing list.

    (more…)
  • 2 Things Freelancers Should Absolutely Pay For

    Today it’s easier than ever to start a business. You have an idea, you set up a website, and BOOM – you have a business…right? Not exactly. Starting a business might be easier than ever, but it’s still hard. There’s lots of information you need to know about structuring your business, managing your money, using the right tools, and so much more. It’s also hard to know what to invest in, and what you can do yourself for free for a while. Well, here are 2 things every freelancer and business owner should pay for, right off the bat.

    (more…)