Thinking About Webinar Software

About a month ago I went in a quest to find the perfect webinar software. I create a spreadsheet and everything.

But at CEX, I had a great conversation with Luria Petrucci of Live Stream Pros and I asked her, “What do you think is the best way to run a webinar?”

Now before I tell you what she said, I want to tell you how I’ve been doing it:

1. Create a new landing page in ConvertKit associated with the webinar
2. Create the calendar invite, Thank You page, and reminder/follow-up emails manually.
3. Create a new Live Stream on YouTube for the “webinar” link
4. Use eCamm Live to run the webinar.

Now the things I like about this process:

1. eCamm Live
2. The fact that YouTube is free

I don’t like anything else, really. That’s why I was looking at other solutions.

OK OK but what did Luria say?

She said she likes Zoom.

Just plain old Zoom meetings, not even the “webinar” plan.

Why?

Because she likes the interaction. She likes that you can unmute people and have them participate. That you can see everyone.

It forms a better connection.

And you know what? Everyone knows Zoom.

Zoom creates a calendar invite.

You don’t need to set up a bunch of things.

So I’m in.

Update March 2024: I’ve been using Zoom for webinars since I wrote this. Luma for registration has been a game changer. Highly recommend!