The Importance of Positioning

I just saw a commercial for Just for Men Beard and Brows.

This is mascara. But Just for Men knows that men (especially men concerned with grey in their beard) won’t buy mascara because it’s not masculine, so they’ve positioned it as a totally new product to help you hide grey without dying your hair.

This is this power of positioning.


5 Ways I’m Improving my Affiliate Program

Affiliate programs can be one of the best ways to drive traffic and sales to your products. Mobilized affiliates can become your best advocates. In recent months I’ve been working to improve my own affiliate program to make sure my affiliates are energized about Creator Courses as well as informed about what’s going on. Here are 5 ways I’m working to improve my affiliate program.

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The Promise of Not Delivering

I’m an early adopter; I’m the guy that a lot of companies rely on to see if their product really works, in the real world. I’m the guy that those companies rely on to create buzz about their product and get other people to buy it. I’m also a web developer who freelanced for a lot of years, and I have a ton of side projects I’d like to work on; people rely on me to make stuff for them. I mention this because I’m on both sides of my next statement: making a promise and not delivering on it could be the worst thing you can do for your business.

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