I just saw a commercial for Just for Men Beard and Brows.
This is mascara. But Just for Men knows that men (especially men concerned with grey in their beard) won’t buy mascara because it’s not masculine, so they’ve positioned it as a totally new product to help you hide grey without dying your hair.
This is this power of positioning.
A lot of my friends would describe me as a die hard Yankee fan. I try to watch every single pitch of the 162 game season, and I live for the playoffs. Growing up in the 1990s, I got spoiled. They won the World Series 4 times during my most formative years. It’s been 15…
1) Pick a Number, Any Number 2) Choose something that’s really common, but seems specific This is your target group 3) Start listing things that are relatable Your target group will then believe the article 4) If you need more, just make things up. There’s always the 1 or 2 the target group doesn’t relate…
24 Years ago to the day, I experience the first true act of generosity from a stranger. See, I knew from a young age I wanted to play the drums. I got my first small kit when I was 5, and when my friends and I started a “band” I played buckets. When I was 15 years old, I knew I needed a real kit.
Note: This article was published while I was in my early 20s. I was much younger and dumber. Please don’t hold it against me. One of the perils of having a 20+ year old website!Got this from a Facebook Meme, then felt it would be a good blog post. The rules: Don’t take too long…
Here is the links round up for February 6, 2011
I was watching Friends last night (something I often do) and started thinking about the recording technology of the mid to late 90s. It occurred to me that my iPhone is more powerful than at least some of the cameras featured in the show. It also got me thinking that post-pandemic, travel recording has gotten…
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