With financial gurus and politicians now fully admitting we’re in a recession, we’re starting to see the economic ramifications for advertisers that get their budgets slashed.
Of course, if you’re a podcaster, that may worry you. How can you land sponsors when there’s less money to go around? There are a few ways to make your podcast stand out for advertisers (even if you don’t have a lot of downloads).
For my latest article at The Podcast Host, I talk about TikTok’s potential move into podcasting and what it could mean for podcasters:
TikTok is one of, if not the, best social network for discovering new content. The videos they recommend to people are finely tuned by a very smart algorithm (perhaps a little too smart). As an elder millennial who’s used to seeing content only from the people I chose to follow, TikTok scared and confused me.
I had a great conversation with Sarah St. John of Frugalpreneur where we discussed my journey from web development to podcast coaching, and then get into my SMASH Framework for determining how you can monetize your podcast.
Contracts can be a scary and confusing thing…especially when the relationship is strictly ad placement on your own podcast. Listener Erin recently wrote in to ask about podcast sponsor contracts, and while I am not a lawyer, I’m happy to share my own experience.
I had the pleasure of talking about Podcast Liftoff and why I help podcasters over on the Go Solo blog. Check it out!
My latest piece for The Podcast Host is up and in it, I explore using the iPhone as a native Webcam further. I also dive into what this could mean for podcasters, as video podcasting becomes increasingly popular.
If you create content that will eventually move to a video-forward platform, having a good camera is important. For most people, their iPhone is their best camera.
In fact, Apple first introduced 4K video in their iPhone 6 line, all the way back in 2015!
As a podcaster, you can start integrating good videos into your recording process without having to spend a ton of money on a fancy 4K camera.
My latest piece for The Podcast Host is up, and it’s all about how YouTube has rolled out their Podcasts page:
We can see from that leaked presentation that YouTube plans to leverage two things it’s very good at for podcasters: monetization and analytics.
If your podcast is on YouTube, there could be an opportunity to monetize through ads, memberships, or their “Super” features, which allow direct donations. For podcasters who have trouble monetizing through other methods, this could be a big boon.
My latest piece for The Podcast Host is up, and I cover ConvertKit’s Sponsor Network, how it compares to Substack, and what it means for podcasters:
If you’re wondering, “how can I take advantage of this network,” the short answer is you need to meet the three criteria above, first and foremost. But if we play the slightly long game, my recommendation is to build your mailing list on ConvertKit.
According to our Podcaster Cares Survey, only 40% of podcasters feel a mailing list is a must-have. Programs like this may change that calculus, especially because of what’s coming.
My latest piece for The Podcast Host is out, and I take a closer look at the schedule for this year’s events.
My latest piece for The Podcast Host is up; I look at Sounds Profitable’s The Creators survey and what it means for the future of podcasting:
Published in late June, The Creators is a research study from Sounds Profitable, in partnership with Edison Research, that sampled data from 617 U.S.-based weekly podcaster listeners who currently produce, or have ever produced, a podcast. They are all age 18 or older and are a subset from Edison Podcast Metrics, which gathers data from 8,000 podcast consumers per year…In other words, it’s the first credible study that gives us a good look at who podcast creators are and how they work.
One of my clients asked how I run 3 podcasts with 3 kids at home. The answer: my processes and automations. And now, you can get those templates, completely for free.
Get Instant Access using the form below!
“Joe helped me realize a great system to batch record solos. After struggling to podcast consistently, I’m happy to share that my podcast is back in action!”