I just saw a commercial for Just for Men Beard and Brows.
This is mascara. But Just for Men knows that men (especially men concerned with grey in their beard) won’t buy mascara because it’s not masculine, so they’ve positioned it as a totally new product to help you hide grey without dying your hair.
This is this power of positioning.
Back when I was in college, making t-shirts was all the rage. College kids, like conference goers, love t-shirts. I figured I could get in on the action and make some money. But my only semi-successful t-shirt was one friends and I made for Scranton’s Parade Day. So why did I fail every time I’ve…
Note: This article was published while I was in my early 20s. I was much younger and dumber. Please don’t hold it against me. One of the perils of having a 20+ year old website! Now that I’m (dun dun dun) a college graduate, I feel like it’s time for be more fiscally responsible. My…
Here is the links round up for October 10th, 2010
Note: This article was published while I was in my early 20s. I was much younger and dumber. Please don’t hold it against me. One of the perils of having a 20+ year old website! A couple of months ago, I wrote about how I would redesign Fox News. Yesterday, they rolled out a new…
In case you missed it, here are some of my better photos from my most recent @WaltDisneyWorld trip.
“It’s not working” is terrible feedback. It tells me nothing about what you were doing, what you were trying to do, and what the app didn’t do. It’s akin to looking at menu items without descriptions of the dishes. When you run into an issue and need to fill out a bug report or support…
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