Links Round Up for 12/5/10

I was recently on the The Recognized Authority podcast with Alastair McDermott talking about the realities of starting a successful podcast and how to demonstrate your expertise to your audience. We had a great conversation around why to start a podcast, audio quality, and prep. But I think the big takeaway is this:

Your goal in establishing authority is to get people to know, like, and trust you. And podcasting is a pretty intimate medium. Most people are listening with headphones, maybe they’re doing something else, but they’re mostly listening to you. And so it’s an easy way to establish that trust.

Check out the whole episode by clicking the link below.

Now that we’ve been visited by the 3 ghosts, it’s time to have our, “Ebenezer Scrooge is a changed man,” moment. You didn’t think I’d end 24 days of podcast articles on doom and gloom, did you? There’s a lot to be Optimistic About We got a lot of great advice this December — not……

Perhaps one of the most time consuming processes is finding and booking podcasts guests. I’ve spoken at length about how to improve the process of booking podcast guests. But what about finding them? When you first start out, you likely have a list of guests you can reach out to — people in your network,……