In the 1989 movie Field of Dreams, there’s this iconic scene where Kevin Costner’s character is standing on his land in a corn field, when he hears a voice say, “If you build it, he will come.” Confused, Costner keeps walking, assuming he’s hearing things. Then he hears it again. “If you build it, he will come.” Then again. And again. Eventually he gets the hint, and is inspired to build a baseball field on his land, beginning a journey of catharsis he needs for guilt he feels after the death of his estranged father.
Why am I telling you this? Well, I feel this is a sentiment felt by myself and by others when we build products on the web. If I build it, they will come. After all, it works for Google. But building it, much like in that classic movie, is not enough. It takes a lot more work.
Continue reading “You Need to do More than Build it to Make Them Come”