engagement

  • January 6, 2023

    Putting More Effort into LinkedIn

    The social media platform wars are an ongoing nuisance for content creators. It seems like you need to be on all of them all the time.

    But with claimed that Twitter is dying1, and a potential ban on TikTok from the US Government, the push and pull of where to be continues to be a constant question.

    Upon reflection, I’ve realized that I get the most engagement, growth, and positive leads from LinkedIn. This is likely a result of my niche — marketers and business owners who are serious about making a podcast part of their business — being there primarily.

  • January 23, 2018

    The Social Media Tools I’m Using

    2018 continues my search for finding a good social media management tool. A while back, I wrote about using Buffer Pro and what its been like for me. I’ve since moved away from the pro version, because there were a few things that I really didn’t like about it. The first was how much manual work was needed for me to repeat posts. The other was a pretty terrible bug that voids URL arguments. That means if I had an affiliate code attached to a link, because Buffer adds their own stuff to the end of a URL for stats, I wouldn’t get credit for links, or purchases. Buffer literally cost me money over Black Friday weekend. Today, my setup is janky at best and I continue evaluating solutions, but here’s what I got.

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