conferences

CaboPress 2019: Telling a Better Story

It was my 3rd year attending CaboPress, and for those keeping score, I’ve gotten fantastic advice each year. Year One was about figuring out who I was talking to. Year Two was about figuring out what I was telling them. This year, it’s all about how I’m telling it.

ROI and Conferences

Tying ROI to Conferences

As I start to plan my travel for 2019 (something I should have done in December), I’m thinking a lot about where I want to spend my time and money, and what will be the best for my bottom line. In general I try to tie real, tangible dollars to the conference I go to …

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