I’m getting bored with the Taylor Swift New Heights conversations.

Not because it’s bad content. It’s very good content.

And it’s brilliant for both New Heights AND Taylor Swift.

But there is far too big a focus on what it means for podcasters, and what we can learn.

It’s kind of like saying, “Gordon Ramsey just made the best Beef Wellington he’s ever made. What does that mean for cooking at home?”

It means literally nothing. Ramsey is a skilled chef and perhaps the most recognizable one in the world.

The same thing goes for New Heights + Taylor Swift. They are all huge names in their own right, and Taylor Swift is the biggest pop star in the world.

The views/streams/downloads buzz they generate can’t be a lesson for us because it’s so vastly different from our situation.

Taylor Swift did a single podcast episode, and that podcast his co-hosted by her boyfriend. So I guess the lesson is be her boyfriend.

The wider world is talking about this particular podcast episode because Taylor Swift announced a new album.

She could have done that using a CB Radio and people would be talking it. And it would mean nothing for the trucking industry.