• The Best Gifts for Small Business Owners (2025 Edition)

    https://www.youtube.com/embed/13URd48X_38 Every year I put together a massive gift guide for small business owners — but this year, I wanted to do things differently. Instead of rattling off every gadget and tool I’ve ever tried, I’m sharing the handful of products that actually made my life easier in 2025. From sleep earbuds that help me get more rest (even with kids and a dog) to the smart home lights that let me skip climbing into bushes every December, these are the gifts that save time, reduce friction, and make running a solo business just a little more fun. If you’re shopping for yourself or a small business owner in your life, you’ll find something here that genuinely improves work and home life — without adding clutter or complexity. Want to check out a written version of the gift guide? Head here: https://streamlinedsolopreneur.com/2025-gift-guide/https://streamlinedsolopreneur.com/2025-gift-guide/ Links

    • Gift Guide for Small Business Owners – https://casabona.org/gift-guides/solopreneurs/
    • A Fantastic Episode – https://streamlinedsolopreneur.com/2024-gift-guide/
    • Kindle Colorsoft – https://amzn.to/4os6R4o
    • TRMNL – https://usetrmnl.com/
    • Soundcore Sleep A20 Earbuds – https://amzn.to/4hLOnJt
    • I Bought, and Returned, the Ozlo Sleepbuds – https://casabona.org/2025/01/ozlo-sleepbuds-review/
    • Full Review – Soundcore Sleep A20 Earbuds – https://casabona.org/2025/04/soundcore-sleep-a20-earbuds-review/
    • DJI Mic Mini (2 TX + 1 RX + Charging Case) – https://amzn.to/4hMG4gL
    • Zoom PodTrak P4 Podcast Recorder – https://amzn.to/4r1mQIv
    • Bose SoundLink Max Bluetooth Speaker – https://amzn.to/494lNAW
    • Philips Hue Indoor/Outdoor Holiday 130-Foot Festavia String Lights – https://amzn.to/43Puont
    • Aqara Zigbee Motion Sensor P1 – https://amzn.to/3JMpQr9
    • Eve Aqua Smart Water Controller – https://amzn.to/43aih4g
    • Gitryin 10-in-1 Desktop Charging Station – https://amzn.to/47p86v1
    • Anker Nano Charging Station – https://amzn.to/47p5Unh
    • Anker 9-in-1 Charging Station – https://amzn.to/3Lgrp1b
    • HoverBar Duo – https://www.twelvesouth.com/products/hoverbar-duo?srsltid=AfmBOopuG9n_8WPQLob0rh51J2vFyUog78BAE3DS4Qhc90Oi7y0DqVrC
    • See HoverBar Duo Setup – https://share.cleanshot.com/ZLt7C9gL
    • UGREEN NASync DXP4800 4-Bay Desktop NAS – https://amzn.to/4p0scSt
    • Post-it Super Sticky Easel Pad – https://amzn.to/4ojwCDO
    • Professional Grade Gaffer Tape – https://amzn.to/4oTTFVK
    • Keeping Equipment in Place – https://streamlinedsolopreneur.com/the-simplest-solution-how-gaffers-tape-fixed-my-overcomplicated-problem/
    • Analog Card Bar by Ugmonk – https://ugmonk.com/collections/analog/products/analog-card-bar-16-black?variant=45010164777110
    • CalDigit E5 – Thunderbolt 5 Element 5 Hub – https://amzn.to/4olvIql
    • Twelve South HiRise 3 Deluxe – https://amzn.to/47DROND
    • Motorola razr – https://casabona.org/2025/10/i-got-a-motorola-razr/
    • SanDisk 2TB Extreme Portable SSD – https://amzn.to/4nCP7BS
    • Bellroy Tech Kit (Tech Accessories Organizer Pouch) – https://amzn.to/4qKJW5J
    • Tella.tv – https://joec.pro/tella
    • Obsidian – https://obsidian.md/
    • Gling.ai – https://gling.ai/
    • GoodLinks – https://goodlinks.app/
    • MasterClass – https://www.masterclass.com/
    • Senja – https://joec.pro/senja

    Chapters: 0:00 Introduction 1:24 Must-Have Tech Gadgets 3:42 Top Audio & Recording Equipment 7:21 Smart Home Favorites 9:19 Essential Charging Solutions 10:59 Productivity-Boosting Office Gear 13:55 Best Mobile & Travel Accessories 16:14 Recommended Apps

  • My Approach to Black Friday, and Affiliate Links

    Well, we’re in the holiday gauntlet now. I’ve gotten several emails from small, service-based business promoting Black Friday sales, and I’m not sure that’s a very good approach. I share my experience with successful, and less successful BF/CM deals I’ve run.

    I also talk about my approach to affiliates,  and what I’m thinking about for that strategy in 2026.

    Check out the 3 tools I’m actually promoting for Cyber Week: https://streamlinedsolopreneur.com/3-black-friday-deals-on-tools-i-cant-live-without/

    Here’s my 2025 Gift Guide: https://streamlinedsolopreneur.com/2025-gift-guide/

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  • How I Crowdfunded a Book for $20,000 Without Kickstarter

    https://www.youtube.com/embed/EWTDBlG5ph0 Thanks to StellarSites and Liquid Web for sponsoring. Learn more here: https://streamlined.fm/stellar Are you a small business owner tired of confusing platform fees and limited tools? I believe running a successful business should be less time-consuming, not more. That's why choosing the right long-term tools is key. In this video, I reveal 3 proven ways small businesses—not just nonprofits—can use the GiveWP plugin to own their revenue and build an income stream that scales with them. Here's what you'll learn: Donations for Small Businesses: How to set up a "Buy Me a Coffee" style donation form on your WordPress site using the FREE version of GiveWP. The $20,000 Crowdfunding Secret: My full breakdown of how I used GiveWP, Liquid Web, and vanilla WordPress to crowdfund a book and raise between $15k–$20k—all while keeping platform fees minimal. Simple Subscriptions/Patrons: Skip the opaque fees of platforms like Patreon and set up simple, monthly subscriptions using GiveWP's easy integrations with email service providers (Kit, MailChimp) and Zapier for premium content like a podcast. Don't settle for tools that lock you in or nickel-and-dime you with fees. Own your platform and simplify your success! ?? Check out GiveWP: https://stellarwp.pxf.io/4ejvb9 (and thanks again to Liquid Web and StellarSites for sponsoring!!)



    Join my newsletter: https://casabona.org/join

    Chapters 0:00 Running a Small Business: Automation and the Right Tools 0:49 Give WP: The Right Tool for Small Business Owners 2:13 Using Give WP for Donations: Setup and Benefits 5:12 Crowdfunding Your Project with Give WP 9:02 Setting Up Patronage and Subscriptions with Give WP 11:31 Why Choose Give WP for Your Business

  • Don’t let AI Steal Your Life

    When we outsource everything, all of our thinking to AI, we lose important experiences. 

    We become tourists in our own lives, work, and business. 

    The AI tells us what to do, what to think, how to feel. As a result, we experience nothing firsthand. 

    Eventually, and sooner than we think, we will lose what makes us human: our lives, ourselves. 

    Then you truly become replaceable. 

    Use AI to surface sources, not summarize them. 

    Use AI to improve experiences, not replace them. 

    Don’t skip watching the movie because you read the summary. 

    Don’t let AI summarize your life for you. 

    Wall-E is quickly becoming a cautionary tale. AI fuels that. 

    This is my manifesto: Assume AI will turn on you. Assume it will lead you astray, because it will. It does. Soon, you won’t be able to do anything without AI. 

    Why will you matter then?

    We learn from people and experiences. Our lives are so much richer than an algorithm. Machines will replace you as soon as you let them. 

    If AI can replace your team, it can replace you. 

    Let’s not let AI steal our lives.

  • How I Made My Blog Act Like Twitter — Automatically

    I’ve been trying to make Blue Sky feel like Twitter circa 2009 — quick thoughts, no algorithms, real conversations.

    But I didn’t want to post twice every time I wrote something on my blog.

    So I built this automation in Zapier that posts directly from my WordPress RSS feed to Blue Sky, and even changes the post style based on category.

    Now my “briefs” show up as native text posts, and my regular blog articles get clean, formatted links.

    If you’ve ever wanted your blog to run like a social feed, this is how you do it — no code required.

    Chapters:

    00:00 Rethinking Social Media: From Networks to Personal Blogs 01:47 Exploring Blue Sky App Compatibility in Zapier 02:34 Configuring RSS Feed Trigger in Zapier 03:27 Formatting Posts Based on Category Using Paths 06:07 Setting Up a Fallback Path for Regular Blog Posts 07:49 Publishing the Zap and Considerations for Text Length 08:19 Customizing Blog Post Appearance on Blue Sky

  • How Often do my Zaps Run?

    Timing is the unsung hero of automation.

    A lot of people talk about triggers, actions, and conditions—but there's a fourth component that gets overlooked: WHEN the automation runs.

    That timing decision changes everything.

    For example, if someone joins your mailing list and you promised them a PDF—they expect that delivery to be instant. Same thing if they just bought a membership and you're giving them access to a members-only podcast. That needs to happen right away.

    But if you're scanning your inbox for a specific subject line? You don’t need that running in real time. That’s wasteful—and expensive.

    When I used to scan for Help a Reporter Out (HARO) emails, I would look for certain words and add them to Notion. I only needed that automation a couple of times a day.

    You can also run automations at very specific times. At 6PM, I set my office lights to red so I know it’s time to go upstairs and end my workday. You can even go deeper and combine timing with a condition—like turning on your Christmas lights at sunset between November 27 and January 10.

    So when you build an automation, don't just focus on what it's doing. Think about when it should run… and whether it really needs to do that job instantly.

    Hi, I'm Joe Casabona. I help busy solopreneur parents build systems so they're not always checking their email at the playground. If you liked this, check out my newsletter!

  • The 3-Step Process for Your First Automation

    My oldest daughter loves asking me to tell her a funny story about my wife from when we were dating… and I almost always freeze. It’s not because there aren’t any funny stories. It’s because there are too many to pick from.

    This is exactly what happens when you open Zapier without a plan. You’re faced with a “blank canvas” and endless possibilities, so you freeze and do nothing.

    You’ve heard about “triggers” and “actions,” but you’re not sure what your triggers or actions should be. Zapier isn’t a sandbox for people starting out. The secret is to look at the work you’re already doing.

    I’ll walk you through my simple, three-step process to get started. It starts with documenting your tasks, listing your apps, and then using one specific (and often overlooked) page on Zapier’s website that will show you exactly what’s possible for you.

    Stop staring at the screen, wondering where to begin. Let’s get your first automation built.

    Want to see some real-world examples tailored to your biggest struggles? Take my free quiz at https://streamlined.fm/quiz and I’ll email you four automation ideas you can use today.

    Show Notes

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