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    5 Years with an iPhone

    Bycasabona

    Recently on my podcast, How I Built It, I got to speak to Stephen Hackett. During our chat I was reminded of, and subsequently mentioned, the time Phil Schiller (now an Apple Fellow – congrats Phil!) tweeted a link to my blog with the text, “Joe switched!” It was my most popular blog post up…

  • We Need to Read More Fiction

    Bycasabona

    Earlier this month I finished Dark Matter by Blake Crouch and was absolutely enraptured by it. I loved both Recursion and Upgrade, and decided it was time to read the book that put him on the map. On Bluesky, I shared that immediately following Dark Matter, I decided to read Seth Godin’s This is Strategy,…

  • Pitching Your Podcast to Newsletters: The Key to Building Community (Not Just an Audience)

    Bycasabona

    Today’s contributor is Andreea Coscai, Podcast Marketer at Tink Media and Newsletter & Community Coordinator at Earbuds Podcast Collective So, you want to grow your podcast. As you might already know from your non-podcast-listening friends, it’s a real challenge “to convert” someone to adding shows to their daily routine. It’s possible! But it doesn’t have……

  • My “Brown M&M” for Podcast Guest Pitches

    Bycasabona

    You may have heard this famous story from the 1980s. While on tour, the rock band Van Halen included an interesting line item in their rider: M & M’s (WARNING: ABSOLUTELY NO BROWN ONES) A rider, if you don’t know, is basically a contract for a stage performance. It’s not that they hated brown M&Ms,…

  • I was on the Health Coach Conversations Podcast

    Bycasabona

    I had the pleasure of going on the Health Coach Conversations. We discussed a number of topics, including:

    • Demonstrating expertise in a convenient yet personal way

    • Why coaches should consider a “mini podcast” style for their show

    • The top 5 ways to make money with your podcast

    • The question you need to answer when starting your podcast

    • Joe’s quick tips on how to start a podcast

    • How to offer a call to action during your episodes