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    When You Freelance, Make Decisions & Stick to Them

    Bycasabona

    I almost called this one, “Trust and be Trusted, but don’t betray your business.” That’s the gist of the next two stories. It’s easy to make concessions when you’re freelancing, especially when business is slow. You need the work and you’re willing to bend your rules a little bit to move the chains, or bump…

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    How Yacht Rock Taught Me the Importance of Brand Stories

    Bycasabona

    I’m not much of a marketing guy. For a long time, I’ve taken a Field of Dreams approach to marketing, which I’ve written about quite a bit. And while I know that you need to define an audience and solve a problem, I still struggle with the packaging of certain offerings. But what I’m learning is this: you need to invoke a feeling, not just tell people what you offer.

  • How Can You Be a WordPress Freelancer in 2022?

    Bycasabona



    In 2022, we’re at an inflection point for WordPress — one even bigger than Gutenberg and 5.0. WordPress has been marching steadily on, to become a good no-code solution for people who have some technical proficiency. And Full Site Editing is likely going to speed that along…once it matures a little. So you might be wondering…how can you be a WordPress freelancer in 2022? That’s the question I intend to answer today.

    Brought to you by GoDaddy Pro. Get all of the show notes, and a written to be read article over at https://wp-review.castos.com/39

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    Favorites of 2010

    Bycasabona

    Note: This article was published while I was in my early 20s. I was much younger and dumber. Please don’t hold it against me. One of the perils of having a 20+ year old website!Happy New Years Eve! As tradition for the last couple of years, here is a list of my favorites from 2010….

  • I was on Leverage Your Podcast

    Bycasabona

    Last updated: May 30, 2024I had the pleasure of chatting with Lyndsay Phillips on Leverage Your Podcast to talk all about workflows, automation, and how to best leverage your time! We cover: It was a fantastic conversation. You can listen to it below Get even more free content. Subscribe to my podcast, The Profitable Podcaster!…

  • Caring Enough to Give Back to Your Community

    Bycasabona

    People who know me probably know a few tenets of my character: I can get very passionate about things, I like doing stuff (to the point where I say yes too much), and I give back where I can. Over the weekend, I hosted an event called the NEPA Hackathon and it was a lot of fun….