Month: July 2022

  • July 28, 2022

    3 Solid Ways to Find Your First Sponsors

    Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal.

    I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in! So how do you find potential sponsors for your podcast? We’ll talk about 3 ways.

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  • July 27, 2022

    Analyzing The Creators Survey (TPH)

    My latest piece for The Podcast Host is up; I look at Sounds Profitable’s The Creators survey and what it means for the future of podcasting:

    Published in late June, The Creators is a research study from Sounds Profitable, in partnership with Edison Research, that sampled data from 617 U.S.-based weekly podcaster listeners who currently produce, or have ever produced, a podcast. They are all age 18 or older and are a subset from Edison Podcast Metrics, which gathers data from 8,000 podcast consumers per year…In other words, it’s the first credible study that gives us a good look at who podcast creators are and how they work.

    Read the whole thing here

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  • July 26, 2022

    Why You Should Use Riverside to Record Your Podcast Instead of Zoom

    It’s easier than ever to get good audio quality for your podcast…so why does yours sound bad? It’s probably because you, like many podcasters, are using Zoom to record the call and release it as is. But that’s NOT the way to do it.

    Instead, you should use a tool that’s purpose-built for recording podcasts. Designed to take audio and video backups. Designed to make it sound like you’re both in the same room.

    Original Source

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  • July 25, 2022

    How Creators can Find Hidden Profit in Their Business with Nev Harris

    What’s the difference between making money on the side, and running a business? There are probably dozens of ways to answer that, but if I had to answer, I’d say that it has to do with how you manage your money. Early in the WordPress space, people were learning they could make money with their work, but we’re managing it properly. I think we’re seeing something similar in the creator space, so I’ve brought in Profit Expert Nev Harris to tell us the 4 ways to find hidden profit in your business and get your finances in order.

    Top Takeaways:

    People say, “you have to spend money to make money,” but Nev says, “spend smart money to make money.” Buying the latest and greatest CRM, microphone, or computer will actually make you money. But hiring a VA might. You need to find profit in your business by getting out of the dark. Nev says you need to focus on 4 areas: Revenue, Profit, Expenses, and Efficient. Start slow and pick one per quarter. When it comes to efficiency, If you’re spending too much time doing the work, you’re chasing pennies and leaving dollars on the floor. Get to a place where you only do what you need to do.

    Show Notes:

    Nev Harris Nev on Linkedin Nev on Twitter Stroop Effect Profit First Agile Development Free Expense Killer Join the Creator Crew Sponsored by: Nexcess | TextExpander | LearnDash

    Original Source

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  • July 18, 2022

    Using Your Podcast for Lead Generation with Sam Munoz

    A drum I’ve been beating for a while is you don’t need sponsors to make money podcasting. In fact, it might not even be the best way to make money. What if you had a product so perfectly aligned with the audience of your podcast, that you could get your listeners to buy it? That’s exactly what Sam Munoz does, and her approach to free content is admirable. If you have ANY business where you’re creating content, you need to hear this conversation. Plus, in Build Something More, Sam and I exchange stories about the time we wrote code for robots.

    Top Takeaways:

    It’s OK to get paid for your thoughts. Whenever Sam thinks about free content, she tries to connect it back to her paid offerings. After all, if you’re doing something for your business, what you’re doing should be in the service of making your business succeed. You need to spend your time wisely. When you don’t have the margin to think about how your content, which is a lot of work, serves your business or your paid offerings. This hurts you, and your audience, who should benefit from your services. Sam’s podcast serves as the top of the funnel for her mentorship. The audiences align perfectly, and her consistent call to action provides enough repetition for people to turn into students. This works perfectly for her because everything aligns so well!

    Show Notes:

    Sam Munoz Sam on Twitter Mighty Networks How Making Helpful Content is the Right Way to Sell Products with James Laws The Intentional Bookshelf Join the Creator Crew Sponsored by: Nexcess | LearnDash

    Original Source

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  • July 15, 2022

    Are Content Products “Real” Products to WordPress Developers?

    I’ve been a developer for 20 years. I’ve been a content creator for almost as long…but it wasn’t until a few years ago that I started making more money from my content than from my development work.

    Both are crucial for a growing, vibrant WordPress community. But to some, it seems the job of development is more important than the job of content creation. Here’s why those people are wrong.

    Brought to you byGoDaddy Pro .Get all of the show notes, and a written to-be-read article over at https://wp-review.castos.com/53

    Original Source

  • July 15, 2022

    My Live Stream Kit

    I routinely get questions about my live stream setup – I use and how it all works, so I thought I’d put together this quick post. If you have any questions, let me know!