Cuil: First Impression

The buzz today has been about Cuil, a new search engine that is challenging the current champion of the interwebs, Google. Pronounced “cool,” Cuil makes the claim to have indexed more pages than Google, and in a better way too! That’s quite the claim, and IMHO, Cuil needs to heat up a bit (sorry).

Even though I am pretty biased towards Google, if you’re going to challenge them, you better come up big. Cuil certainly does not. My first search was my name, Joe Casabona. The first five results that came up were comments I made on sites, or my name mentioned on another page. The next one was finally my personal site and Google’s first result, Casabona.Org. But as you can see by the pic on the right, they botched that too. The photo with the result, while it kinda sorta looks like me, is not me. I don’t even host that picture. In a Google Image Search of my name, that pic isn’t in the first three pages. What gives?

The design isn’t that great either. My eyes bounce back and forth between the columns of results, making it difficult to easily find what I’m looking for. And the site is pretty slow. I understand maybe you’re getting more traffic than you expected, but I’m holding you to the fact that you’re claiming to be better than Google.

Over all, I didn’t have a great experience with Cuil. Besides, since they are ‘changing search,’ what does that mean for my current sites and the way I Search Engine Optimize?