With social distancing not going away any time soon, growing a local audience can prove a real challenge. We turned to Matt Medeiros, Director of Podcaster Success at Castos, and host of both the Matt Report and Southcoast.fm, to chat about building a local audience, and getting more value from our digital marketing efforts when […]
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Stephen Hackett is one of my favorite podcasters, and cofounded my favorite podcast network, Relay.fm. Back in 2018, I spoke to his co-founder Myke Hurley about starting podcasts. Since then, Relay has really ramped up their membership program and I though Stephen would be the perfect guy to talk to about putting out tons of content and deciding what to make free, and what to make paid.
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With businesses re-opened, and as schools across Pennsylvania consider how best to re-open, many business owners and leaders are looking for answers and support from the government at many levels. We spoke with Senator Katie Muth, the PA Senator for the 44th District in the Commonwealth of Pennsylvania. We discussed how the State of PA […]
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Before we get too deep into this season, I wanted to make sure you and I have a good baseline for creating content and engaging with the audience. Taylor Waldon, the Content Strategist for GiveWP, does a fantastic job of this. We talk about how they are expanding their niche and why creating the right content is crucial. This is a must list for anyone who’s creating content for their small business, no matter what you do.
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With the hospitality industry across Pennsylvania particularly hard hit by the coronavirus lockdowns, many local restaurants, bars, brewers, and distillers found themselves needing to adjust. As Pennsylvania allowed more businesses to reopen their doors, those in the hospitality industry needed to pivot again. We chatted with Matt Reimold, Area Operations Manager with Victory Brewing Company, […]
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A few weeks ago we spoke to Andrea Zoellner on how to implement a good Instagram Strategy. Well, another social network that seems like a hidden gem for content is LinkedIn, so I’ve brought on Cara North to talk to us. Cara is in the eLearning space, and we definitely talk about that, but I also wondered how she always seems to be trending on LinkedIn! So we talk about the smart way to build your network, add shareable content, and maybe even make a few worthwhile connections.
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Just because you’re a government organization doesn’t mean you can’t have a little personality. That’s what my friend Joe Galbo proves day-in and day-out over at the Consumer Products Safety Commission. I’ve wondered for some time how they manage their social media strategy there and Joe’s the brains behind most of the operation. We’ll talk content, memes, data and more, as well as how he can get it all done at the federal level.
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As businesses look to diversify their revenue streams, many are considering selling online courses and training materials. We spoke with Chris Badgett, the Co-Founder and CEO of LifterLMS, a learning management system for WordPress websites. We spoke with Chris about how businesses in Chester County can begin to sell their knowledge and expertise online. Links […]
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Have you every wondered how some people seem to do so much? Well this week I sit down with James Rose to unlock some of the secrets of one of my favorite topics: automation. We talk about what it is, how it works, and how you can use it to take some tasks off of your plate, and off of your mind.
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Wondering how to build a following on Instagram? I was! It’s my favorite social platform and I’m trying to be more intentional about the content. So I brought on Andrea Zoellner, who offered fantastic advice around IG strategy, taking great photos, and if those walls of hashtags actually work. Let’s get into all of that and more.
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