Who is iPhone 13 Pro Really For?
One of the core beliefs at Apple is telling a good story; it’s weaved into everything they do — every product, service, and publication. I mean, have you seen their 2021 Holiday commercial, Saving Simon? It’s really good1.
Something you’ll notice with that commercial is that it opens by telling you it was shot on iPhone 13 Pro. And in-fact that story they told at the iPhone event in September, about iPhone 13 Pro, was that it’s for movie makers and cinematographers. That’s a fun story. It might even work. But that’s not who iPhone 13 Pro is actually for. That’s just the story. That’s why they call it “Pro.”
But if it’s not for movie makers, who is it really for?