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Hosted Platform vs. Your Own Platform: How Do You Choose?

When I was in grammar school (or primary school, depending on where you live), we had a fenced-in slab of pavement where the students could play during recess. It was…kinda boring, but it was highly unlikely we’d get hit by a car. We were protected. There was also this HUGE, open field across the street. On good days, our teachers…

The Hunt for Good Webinar Software

Yesterday, I gave a fantastic webinar on creating an Event Registration Form with Gravity Forms and decided to try something other than Zoom Webinars. I love Zoom and use it for all of my meetings, but my goal for attendees is to make is as easy as possible without the need for them to download anything extra. So far, I’ve looked…

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Not Everyone Needs a $10,000 Website (and that’s OK)

Let’s set the stage. You want to take a trip to the Grand Canyon with your family of 4, but plane tickets cost $1000 each. Plus there’s the hotel for a week and food, not to mention other expenses. Instead, you decide to take a few extra days off work and drive there because it would save you literally thousands…

You Need to do More than Build it to Make Them Come

In the 1989 movie Field of Dreams, there’s this iconic scene where Kevin Costner’s character is standing on his land in a corn field, when he hears a voice say, “If you build it, he will come.” Confused, Costner keeps walking, assuming he’s hearing things. Then he hears it again. “If you build it, he will come.” Then again. And…

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When You Freelance, Make Decisions & Stick to Them

I almost called this one, “Trust and be Trusted, but don’t betray your business.” That’s the gist of the next two stories. It’s easy to make concessions when you’re freelancing, especially when business is slow. You need the work and you’re willing to bend your rules a little bit to move the chains, or bump the bottom line, or whatever…

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5 Things Every Business Website should show on the Homepage

You have definitely been here before. You’re on a website for a restaurant or store you perhaps what to visit. You look for some information that will help you, but all you see is some blurb about the business, maybe a slider of images, and other miscellaneous information. But that’s not what most people need – especially if the business…

The Right Way to Explain Your Freelancing Career to Your Dad

Earlier this week I read an article offering advice on how to explain your freelancing career to your dad. It’s something a lot of young people, including myself, struggle with. However after reading the article, my thoughts were less than flattering. Not only was it bad advice, it was a demonstration of what not to do if you’re serious about…