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We all deal with grief. It could be the loss of a loved one. Maybe the loss of a job. Or the feeling that you’ve lost control of your life or your business. Throughout the pandemic, many of us experience grief in one way, shape, or form — and Dr. Sherry Walling is no different. But she decided to write about her grief. First, it was just for her. Then she shared it. Then she decided that her writings could help countless people and turned them into a book. I’m grateful she took the time to talk to us today. We get into how grief affects us, what creators can do, and the book writing process.
Top Takeaways:
When you experience grief, writing is a helpful exercise. It helps you process your feelings, but it also allows you to write a new reality for yourself. Life doesn’t necessarily stop, but you have more space and time than you think. It’s OK to slow down for a while. Reconnecting to hope happens in tiny moments, like getting up, hugging a loved one, and even making a meal. Listen to your body and do what is best for you.
Show Notes:
Sherry Walling Sherry on Twitter Sherry on Instagram How the Great Grief Led to the Great Resignation | Fortune Join the Creator Crew Sponsored by: Moft | Nexcess | LearnDash
Are creators (and anyone who doesn’t contribute to WordPress) free riders? I look at that question and wonder why there’s such hostility towards non-contributors, even though they are essential in the march towards that mother of all vanity metrics: 50% market share. Plus, A bit of news about an upcoming series on this show, and a deep cut from an old podcast I used to host about why you need to build your mailing list.
Brought to you by GoDaddy Pro . Get all of the show notes, and a written to be read article over at https://wp-review.castos.com/
There’s a reason lots of podcasters fall victim to podfade. Podcasting can be a difficult thing to do, especially if you are doing long episodes with guests. But recently over on The Podcast Host, they wrote an article about how Mini Podcasting is on the rise. I shared this article with my newsletter and it’s one of the most clicked on links in the history of my newsletter. Lots of people are interested in Mini Podcasting and for good reason. So today, we’ll look at what mini podcasting is, why it works, how to start one, and of-course, how to make money with it.
Growing your podcast is hard…but there are a few small, but significant changes you can make to attract more of the right listeners and grow your podcast. Last month I made this single change to something with my show, How I Built It, and it lead to a 24% increase in downloads over those 30 days. You should too.
I recently found myself recording more on the road. Here’s my travel kit as of Summer 2022.
Grow your audience. Get leads. Sell your thing. Make money. This seems to be the formula for creators…but these are just nebulous ideas. How do we actually implement them? That’s what today’s guest, Anna Tutckaia, is here to talk about. She’s the Head of Marketing at ManyChat, and she’ll tell us all about how we can find leads by learning about our audience, how their virtual event garnered thousands of potential customers and helpful tools for personalization. In Build Something More, we answer the question, “Should youreallymove from Facebook to Circle?”
Top Takeaways
To find leads, you need to understand the product you’re selling and the audience you’re trying to sell to. You learn that by going where they hang out online and learning about their pain points, as well as their interests outside of your product. Talking regularly to current and potential customers is a must. Conversations make them feel heard, and you can understand your messaging and improve your content. Using automated tools to connect and serve customers can allow you to free up your time, answer common questions quickly, and even ask them pointed questions for better personalization, which in turn helps you get better leads and create impactful content.
Show Notes
Anna on LinkedIn ManyChat | Twitter | Instagram Chartable TweetHunter Building and Evolving Profitable Project Plan with Jennifer Bourn Join Creator Crew for Ad-Free, Extended Episodes
Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal.
I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in! So how do you find potential sponsors for your podcast? We’ll talk about 3 ways.
My latest piece for The Podcast Host is up; I look at Sounds Profitable’s The Creators survey and what it means for the future of podcasting:
Published in late June, The Creators is a research study from Sounds Profitable, in partnership with Edison Research, that sampled data from 617 U.S.-based weekly podcaster listeners who currently produce, or have ever produced, a podcast. They are all age 18 or older and are a subset from Edison Podcast Metrics, which gathers data from 8,000 podcast consumers per year…In other words, it’s the first credible study that gives us a good look at who podcast creators are and how they work.
It’s easier than ever to get good audio quality for your podcast…so why does yours sound bad? It’s probably because you, like many podcasters, are using Zoom to record the call and release it as is. But that’s NOT the way to do it.
Instead, you should use a tool that’s purpose-built for recording podcasts. Designed to take audio and video backups. Designed to make it sound like you’re both in the same room.
(and use it to your advantage instead)
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