Car Fax’s Marketing Campaign
Note: This article was published while I was in my early 20s. I was much younger and dumber. Please don't hold it against me. One of the perils of having a 20+ year old website!
Car Fax’s Marketing Campaign is awesome because they don’t tagret their audience, they target their audience’s customers. Car Fax wants car dealers to subscribe to their service, so instead of telling car dealers how great Car Fax is, they tell people who buy cars how great Car Fax is, and make car dealers who don’t have Car Fax look bad. This leads car dealers to subscribe because they want to keep their customers.