newsletter

  • January 5, 2025

    Changing Direction with my Newsletter in 2025

    I had a friend who would always announce they’re “about” to do “something,” without ever saying what it was. But before they did it, they’d announce something different, repeating the cycle of announcing and never doing.

    They’d just be thrashing, hoping to find something that worked before it even had a shot at working.

    Every so often I worry I do this — change directions too often, before a strategy can really take root to determine if it works.

    But I’m conflicted because I also don’t want to keep doing the same thing if it’s not working.

    In reflecting on 2024, I realized that I’ve done a poor job at positioning myself in a way that I can truly help solopreneurs who have podcasts.

    Part of it is that I was thrashing a little bit. I was offering too many products and services that fit the bill of, “Sure, I can help you” vs. “This is the thing I really want to be known for.”

    This worked out OK for my bottom line, but inhibited my growth.

  • October 12, 2020

    Writing Faster Newsletters with Zapier, Pocket, and Evernote

    Over the past year or so, I’ve made a concerted effort to grow my mailing list. After lots of conventional wisdom from podcast guests, blog posts, and online courses, I felt it wasn’t really an option to ignore the advice! But one of the hurdles for me was actually putting together the newsletter. It was time consuming and not all that fun…until I started using Zapier for the heavy-lifting.

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  • April 27, 2020

    Automating Saved Links with Pocket And Zapier

    Back before I decided to start automating more, the way I would compile my newsletters was to save links to Pocket and then on Monday mornings, scour them for what to share, create the links, and sum up the stories. I also had to be careful that I didn’t share the same link two weeks in a row.

    It was a lot of work. And then I realized that I could save myself a lot of trouble by using Pocket to automate not only my newsletter, but social sharing as well.

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