When it comes to running a business, launching a product/service, or even announcing a partnership, you need to be able to answer the question your customers will ask: “What’s in it for me?” And to do that, you need to understand them.
Over the last few months, we’ve seen several outlets report on the seemingly alarming decrease in search terms year-over-year in the WordPress space. But does it matter that the specific search terms are decreasing (sometimes marginally) even as WordPress and WooCommerce usage reach new heights. While well-meaning, I don’t think these reports solve the problem they think they’re solving.
If you’re a parent, you’re probably familiar with something that’s been recently reintroduced into my life. It’s 2am, and my 7 month old son wakes up and is need of a new diaper and bottle. So I get up and head into his room. I’m half asleep, I need to undo his PJs, change the diaper, and redo the PJs. And there is one type of PJs that are head and shoulders above the rest: the reverse zip PJs. So good in fact, that I’m certain they were designed by parents that had the same exact experience I’ve shared.
One of my clients asked how I run 3 podcasts with 3 kids at home. The answer: my processes and automations. And now, you can get those templates, completely for free.
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“Joe helped me realize a great system to batch record solos. After struggling to podcast consistently, I’m happy to share that my podcast is back in action!”