What Every Small Business Owner Needs to Know About Understanding Their Customers
My daughter is 4 years old and loves Rita’s “Water” Ice1. In the beginning of the school year, we’d celebrate making it to Friday by going there and getting a treat. Of the times we went, there were two that really stand out.
See, usually I come with my son Lou (15 months) in my arms, holding Teresa’s hand, up to the register. I order 3 “water” ices: a kid’s for Lou, a small for T, and a medium, sugar-free, for me.
The first time that sticks out in my mind, the younger woman (I’d guess college) hands me all 3, no tray, no lids, 2 kids in tow. I ask her for a cup holder. She gets it. I ask her for lids. She gets me 2 that don’t fit on the 3 “water” ices. So I struggle holding everything, trying not spill it as I make my way back to my car. I left pretty annoyed because I thought it was clear that carrying literally anything else would be a struggle.
The second time it’s the same situation, except the woman who took my order is around my age or older. She hands me all three in a cup holder, with lids securely fastened to the cups. Getting to the car was MUCH easier this time. I left much happier, because the woman took the time to make sure I wouldn’t struggle.
