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    What Every Small Business Owner Needs to Know About Understanding Their Customers

    My daughter is 4 years old and loves Rita’s “Water” Ice1. In the beginning of the school year, we’d celebrate making it to Friday by going there and getting a treat. Of the times we went, there were two that really stand out.

    See, usually I come with my son Lou (15 months) in my arms, holding Teresa’s hand, up to the register. I order 3 “water” ices: a kid’s for Lou, a small for T, and a medium, sugar-free, for me.

    The first time that sticks out in my mind, the younger woman (I’d guess college) hands me all 3, no tray, no lids, 2 kids in tow. I ask her for a cup holder. She gets it. I ask her for lids. She gets me 2 that don’t fit on the 3 “water” ices. So I struggle holding everything, trying not spill it as I make my way back to my car. I left pretty annoyed because I thought it was clear that carrying literally anything else would be a struggle.

    The second time it’s the same situation, except the woman who took my order is around my age or older. She hands me all three in a cup holder, with lids securely fastened to the cups. Getting to the car was MUCH easier this time. I left much happier, because the woman took the time to make sure I wouldn’t struggle.

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    Stop Focusing on WordPress Searches and Serve Your Customers

    When my faucet was leaking water into the cabinet below, I had no idea what to do. I didn’t even know the question to ask. So I just googled, “Leaky faucet.” I found some YouTube videos, tried what they recommended, made it worse. Went to Home Depot…twice. They told me “Moen” was good for replacement parts. I ordered parts on Amazon. They didn’t fit. Nothing worked. 4 weeks went by.

    Turned out, until we got 2 different quotes from professionals, we didn’t know the problem was unfixable and it needed to be replaced. Maybe if I had known a bit more about how faucets worked, I would have known what to look for.

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    What Baby Clothes Can Teach You About Understanding Your Customers

    If you’re a parent, you’re probably familiar with something that’s been recently reintroduced into my life. It’s 2 am, and my 7-month-old son wakes up and is in need of a new diaper and bottle. So I get up and head into his room. I’m half asleep, I need to undo his PJs, change the diaper, and redo the PJs. And there is one type of PJs that are head and shoulders above the rest: the reverse zip PJs. So good in fact, that I’m certain they were designed by parents that had the same exact experience I’ve shared.

    Read More “What Baby Clothes Can Teach You About Understanding Your Customers”