Streamlined Solopreneur Podcast

  • How to Actually Sell to Your Email List with Samar Owais

    Something I (and perhaps you) feel I do terribly is email marketing. I’m worried I’m not segmenting my list the right way, that I email them too much, and that what I send is not aligned with what they signed up for. But let me tell you, after this conversation with Samar Owais, I feel a lot better. Samar is an email expert, and we cover a lot of ground, from setting up a welcome sequence, to when you should sell to your list, to how to segment. This is a mini masterclass in email marketing and one of my favorite episodes to date. Plus, in Build Something More, how Apple is changing the way we measure email marketing success.

  • Why Subscriptions are Crucial to Your Business with John Warrillow

    Subscription services are increasingly popular and for good reason. On top of creating more predictable income for your business, they allow you to really focus and serve your subscribers instead of constantly trying to grind out new sales. Plus, it makes your business more sellable. We’ll talk about all of that and more in this week’s episode with John Warrillow, best-selling author of Built to Sell, The Automatic Customer, and The Art of Selling your business. And in Build Something More, we’ll even talk about what it’s like to write a best-selling book!

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  • Growing a Multilingual Newsletter (on the side!) with Maciek Palmowski

    You’ve heard me say time and time again – build your list! If you want to grow your business, whether you sell products, services, or are a creator, you need to get people on your email list. And today’s guest, Maciek Palmowski, has definitely done that. He and his wife started the only Polish-language WordPress-focused newsletter (quick a niche) and grew it into quite a popular English-language newsletter. The format and process for putting it together are interesting too – making this a fantastic episode for those struggling with (or struggling to start) their newsletter. In Build Something More, we talk about what it’s like being an ESL programmer in an English-dominated market.

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  • Why Businesses are Missing out on TikTok with Rebecca Simon

    As an elder millennial, TikTok as a platform scares and upsets me. I’m not really sure how to use it to grow my audience (if it even can) and I’m worried it’s just going to be a huge time suck. But according to Rebecca Simon, if your business isn’t on Tiktok, it’s a huge missed opportunity. SO naturally, I asked her how a small business owner can make the most of the platform; Rebecca offered some of the best advice I’ve heard for any social network! So if you’re wondering how you can grow your audience through TikTok, this episode is for you. Plus, in Build Something More, I ask Rebecca how some of my favorite Tiktoks were made.

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  • Live Coaching: How and When to Monetize Your Podcast with Nathan Wrigley

    It’s another live coaching call! This time I have podcaster and WordPress site builder Nathan Wrigley. We chat about how I format this show, record the bumpers and the intros, and the benefits (and potential pitfalls) of batching. Then we roll into making money: how to find and land sponsors, and when to think about monetizing your podcast. Nathan has been a podcaster for a long time, so it was great to field his questions as well as get his perspective. Plus in Build Something More, we talk about what it’s like to run a virtual summit.

  • Building a People First Business with Lauren Kennedy

    Sometimes you know you’re destined to run your own business. You work for companies and realize that you can’t really work within the confines of a corporate structure. It’s something I realized pretty much in high school. And it’s something today’s guest, Lauren Kennedy, has known all her life. Realizing then, she took her drive and built a marketing automation company…with a twist. While both marketing and automation can be terms associated with the impersonal, she’s set out to build a people-first company. And that’s the main focus of our discussion today. Of-course, it didn’t stop me from asking about marketing automation. And in Build Something More, we talk about being active and helping people on social media, including Reddit.

    Top Takeaways

    Sales is the authentic exchange of knowledge – you’re showing people what you know, and what you can do. Put another way, your knowledge is not proprietary. Your ability to do it is. The goal of marketing automation is to get as much done with as few resources as possible. You can make sure you communicate personally and properly with the right automations. Be a sponge. Take every opportunity to learn and absorb – about your craft, about your clients, about your employees. Then squeeze it back out. Pre show release – how hard it is to come up with an elevator pitch for yourself, imposter syndrome

    Show Notes:

    Lauren Kennedy Lauren On Twitter Lauren on Linkedin Lauren on Facebook Jen Bourn Episode Build Something Club

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  • How to Create 1 Year of Content in 1 Day with Elizabeth Pampalone

    Often, when it comes to launching, writing, recording, building funnels, or whatever else it is we need to do, it’s easy to start because we’re motivated. But the longer a project goes on, the harder it can be. The more frustrating it can get. And the more likely quality starts to go out the window. Well, today’s guest, Elizabeth Pampalone, has a solution: get it all done in 1 day. From launching websites to writing a full year of blog posts, Elizabeth’s process of blocking off a whole day and walking with her clients through a tried and true framework has proven successful. Here is how she does it. Plus, in Build something more, we chat about early businesses and how to handle premium products for clients.

    Top Takeaways

    Implementing is the hardest part of the work for most people – building that into a day, and into your schedule helps you ship. You need a “Deep Work” style day to get the work done. Eliminate distractions and context switching. Checklists are a huge help. They reduce the mental energy of figuring out what to do next so you can just do.

    Show Notes

    Elizabeth Pampalone Elizabeth on Facebook Elizabeth on Instagram Elizabeth on Linkedin How Your Content Strategy can Grow Your Business with Jean Perpillant Monster Contracts Build Something Club

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  • How to Get More Traffic Through Back Links and Cold Outreach with Andy Cabasso

    Look. I get tons of backlinks and cold outreach every day. It’s frustrating and annoying. It’s frustrating and annoying because it’s blanket cold outreach. The people reaching out don’t know me and are just swinging wildly. There’s gotta be a better way, right? That’s what Andy Cabasso is here to talk about. How can YOU get effective with your cold outreach to grow your traffic and your business? It’s a great conversation. Plus in BSM we talk about domain authority. 

  • Answering YOUR Questions about Podcasting

    It’s a listener questions episode! I thought it would be fun to round out the summer by answering some questions you’ve asked about how to run and grow a podcast. I hope you enjoy! in Build Something More, I tell you all about what I learned at Skip the Grind and how it’s shaping my business, and this podcast, moving forward.

    Top Takeaways

    The biggest way to grow your show is by having a clear Call to Action and a strong show notes page. BUILD YOUR LIST! No matter what you’re trying to do – build a community, sell products, sell a course or service – your email list is the life’s blood of your business and your podcast can help you grow it. There are 2 million podcasts but only about 65% are actually active. For comparison, There are over 37 million YouTube channels.

    Show Notes

    Send in Feedback or Ask a Question! Why Course Creators Should Start a Podcast Course Creators Community Podcast How Skip the Grind Showed Me to Focus my Business Next Steps for How I Built It Podcast Subscribe Buttons Podcast Stats from BuzzSprout

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  • Live Coaching: Launching a Course & Growing a Podcast

    Today’s Episode is a little bit different. See, my friend Alastair McDermott has a couple of problems he’d like to solve: launching and promoting an online course, and growing his podcast. I believe these 2 things go hand-in-hand. A podcast is a great way to establish trust and expertise, which in-turn helps you sell more courses. So instead of Alastair dropping knowledge on us (which he does anyway…) we flip the script in this live coaching call, and he asks me a bunch of questions! This is one of my favorite episodes of the year – and highly educational for both of us!

    Top Takeaways

    Beta testing your course is a great, lower-risk way to get your information out there and get real feedback. A podcast is a fantastic way to grow your audience, estabilish trust and expertise, and sell your courses. One way to grow your own podcasting audience is to guest on other people’s podcasts!

    Show Notes

    Alastair McDermott Alastair on Twitter The Recognized Authority Podcast Building and Evolving Profitable Project Plan with Jennifer Bourn How to Hire a VA That Actually Helps You with Matthew Yahes Authority by Nathan Berry Pricing Creativity by Blair Enns Want to participate in a live coaching episode? Leave a Message Here.

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