A family walks into a talent agency, and says, “Have we got the act for you…” If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either you think it’s hysterically funny, shamefully disgusting, or both. It’s the opening to the joke, The Aristocrats, and if…
Imagine you’re waiting for the train or a bus. Maybe you’re even waiting at a red light in your car. The beauty of any of these is that (even if there’s a delay of a few minutes), they run on a predictable schedule. You know that if you need to be at your destination by…
In the pantheon of classic commercials, very few have had the staying power to be quoted years after it aired. There was Budwiser’s “Wasssuuppp” commercial. Old Navy’s Performance Fleece. Where’s the Beef?! But for my wife and me, nothing has been more quotable than Old El Paso’s Why not both? commercial. It’s so applicable in…
I’ll admit I’ve been lukewarm on “ideal customer avatars.” I mean, without research, you’re basically just making it up, right? But I also believe that in order to have a successful podcast, you need to know exactly who you’re talking to. Something I’ve been experimenting with is using Chat GPT-4 to craft listener avatars –…
There are very few people who can go by just one name. Prince. Madonna. Wednesday. If you Google any of these folks, the person you’re thinking of right now will show up first in the results. That won’t work for everyone. Heck, the current U.S. President has a name so common, people are called, “Average…
I was a freelancer, web developer, and programmer since 14 years old, before pivoting to podcasting and automation. We programmers have a saying when it come the quality of what our work produces: garbage in, garbage out. That means your output is a function of your input. When it comes to tools like ChatGPT, the…
Want to get on more podcasts? There’s something you need to know: There are SO many bad podcast pitches. From the shameless to the clueless, standing out is as easy as showing the host you care more about their audience than about your personal PR. To do that, AVOID these Bad Pitch Archetypes. Bad Pitch…
Last week I had the privilege of speaking at my high school alma mater’s Career Day about being a podcast coach and content creator. It was an opportunity to teach students that now more than ever, they can start their own businesses with the tools on the phone in the pocket (or for some, on…
YouTube just rolled out the ability to add a new podcast to your channel in Creator Studio. Here’s why you should do it, how to organize your podcast on YouTube, and of-course, how to mark your content as a podcast. Podcasts in YouTube Music A couple of weeks ago I wrote about how podcasts are…
Over the past several months, I’ve covered YouTube a few times, and made the arguments for and against video in podcasting. And if you’re in the “I don’t want to add video to my podcast” camp, there’s good news that came out of Hot Pod Summit ’23. Head of YouTube Podcasting Kai Chuk was in…
One of my clients asked how I run 3 podcasts with 3 kids at home. The answer: my processes and automations. And now, you can get those templates, completely for free.
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