A family walks into a talent agency, and says, “Have we got the act for you…” If you’re familiar with this opening to a joke, you may have had a visceral reaction to it — either you think it’s hysterically funny, shamefully disgusting, or both. It’s the opening to the joke, The Aristocrats, and if…
YouTube just rolled out the ability to add a new podcast to your channel in Creator Studio. Here’s why you should do it, how to organize your podcast on YouTube, and of-course, how to mark your content as a podcast. Podcasts in YouTube Music A couple of weeks ago I wrote about how podcasts are…
How podcasting can help professional speakers hone their craft, boost their careers, and even drive revenue.
Remember in high school when a teacher assigned you a paper and the first question was always, “how long does it have to be?” The most frustrating answer to a student looking to do the minimum amount of work was, “as long as it needs to be.” This is actually a good answer though. See, “how long” is the wrong target. A page number doesn’t make a good paper; fulfilling the requirements does. In other words: content is more important than length. The same exact thing is true for podcasts.
I like to think about podcast growth as traveling cross country. You could technically do it for free — pretty much. You can walk, find free public transportation, or hitch the occasional ride. But it will take a long time, and you’re not in control of your time. If you want to get there faster, invest in a bike or a car. Or better yet, a plane ticket.
Your show’s mission statement is more than just some words on a page. It should determine the direction of your show, the format, who you’re talking to, and ultimately how it will make money. Much like a map (well, Google Maps) when you’re going to a new destination, your mission statement will guide your podcast…
My Podcaster’s Gift Guide has been updated for 2022 and has a new home over at podcastliftoff.com.
Some notable updates:
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