It’s Easier to Renew Former Sponsors Than to Do Cold Outreach

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They say it’s easier to sell to current customers than to get new ones. It makes sense, right? Those customers have entered into a relationship with you, have shown they trust you, and have proved their open to giving you money.

The same thing can be said of sponsors. Many people forget that sponsorship is a relationship, and as the creator, you can help the brand. So when a campaign is over, don’t assume the relationship is too. Most of my sponsors from the past year have been former sponsors that renewed.

Here’s what I do to keep sponsors returning, and what you should do too.

Why You Need a Sponsor Pitch Deck and What It Should Include

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As you start to pursue sponsors, especially those you don’t have a personal relationship with, you will surely be asked for more information. A great way to convey that information, as well a look professional, organized, and ready to accept sponsors, is a pitch deck (or a sponsor deck). Today, let’s look at what a pitch deck is, what it includes, and how to make one.

If you’re talking to no one, why are you talking?

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I wanna share with you some fantastic advice my 5-year-old daughter gave me today about podcasting we were driving her to school. See, someone cut me off, which lead me to mutter under my breath. When she asked what I was doing, I said I was talking to nobody. And she said,  “If you’re talking to nobody, why talk at all?”