|

How I Prepped 9+ Piece of Content in 4.5 Hours

In preparation for a recent vacation, I recorded and wrote a bunch of content to schedule in my absence.

Today, I want to share with you how I churned out 9+ pieces of content over the course of 4.5 hours.

Here’s the output:

  1. 3 YouTube videos
  2. 3 podcast episodes from those videos
  3. 1 blog posts
  4. 1 live stream
  5. 1 short form video
  6. Audio of live stream republished to a podcast feed

And here are the tools I used:

How it Worked

For each video, I set up a number of scenes in Ecamm Live, for lower thirds, nice layouts for the show, screen sharing, and more.

This allows me edit quickly in 3 different ways:

  1. I don’t have to add those overlays in my video editor, Screenflow
  2. I can pause the recording and pick up where I left off all in one recording
  3. I get the video, the audio, my main camera source, and separated audio for each track (me, SFX, guests), so I can use them as needed without having to reshoot or manually separate anything.

Once the video is recorded, I import the audio into Logic Pro, where I have an audio processing chain. The chain relies heavily on iZotope RX to add breath control, mouth de-clicking, plus clean up and boost the audio.

Then I use Screenflow to replace the audio in the video with the freshly processed audio.

If I need to make any cuts, I’ll do it there too.

Then I’ll use Screenflow’s markers to add chapters, and upload the video to YouTube, then the audio to my podcast host (usually that’s Transistor).

To create the written assets, I’ll use Capsho and Castmagic, mostly to gather ideas and get basic wording and highlights.

Though I did manage to get a pretty clean blog post from Capsho for one of the videos.

The Live Stream

The live stream works a little differently. I still use Ecamm Live — this time to stream to YouTube, Twitch, and LinkedIn.

I used to stream to Twitter too, but that’s apparently only available on higher paid plans now.

When the stream is over, I upload the audio to my podcast on RSS.com. And the reason I chose RSS.com for this show specifically is their support of the Live Item Tag (LIT).

Once I set it up, I’ll be able to stream directly to RSS.com without the extra step of uploading it.

So there you have it! With a combination of excellent tools and a little repurposing, I was able to create 9+ quality pieces of content, which will all go out while I’m on vacation.

It would not have happened without having the right workflows in place.

Similar Posts

  • How to Determine What to Automate

    Imagine being told you need to get your wedding1, and that’s it. No time. No date. No location. Just, “You need to get to your wedding.” You’d feel kind of stuck, right? Surely there are people who know that information. You’d think it would be part and parcel with, “You need to get to your…

  • I Broke My Podcast Sponsorship Rule and There Were Consequences

    I have a confession: over the summer, I panicked a little bit. I wasn’t sure I was going to hit my podcast sponsorship goal for the year. I was short on sales, slacking a little, and you know…the whole pandemic thing. So I panicked. I reached out to a bunch of sponsors, made a couple…

  • Iterating to Grow Your Podcast: Next Steps for How I Built It

    I often talk about how course creation is not passive income, which I think is an increasingly less common misconception. What’s generally not a misconception is, “podcasting is passive income.” For one, podcasting is something you need to show up regularly to do well. Second, most people aren’t making money podcasting. But still, growing complicit…

  • Testing a post-roll Ad for my newsletter

    I’ve been thinking a lot about podcast calls to action lately. I even talked about it on my new daily podcast, Podcast Workflows. Increasingly, I feel my stance on a pre-roll CTA, before you deliver any value, is bad. It’s like asking for the sale before someone knows who you are. It’s like asking blind…

  • |

    Podcast Liftoff is Out Now!

    Back in 2018 I attended a conference called Podcast Movement. Thousands of people coming together to talk podcasting. On the very first day – in fact, the vert first session – I talked to a couple of people who were having trouble with their websites. It was a podcast convention but they were way more…