One of the most common questions I get when I tell people that they should do more podcast swaps is, “Where should I go to find podcasts to swap with?” You can just look on Apple Podcasts or reach out to the podcast that you listened to. But that might not be the best strategy….
I’ll admit I’ve been lukewarm on “ideal customer avatars.” I mean, without research, you’re basically just making it up, right? But I also believe that in order to have a successful podcast, you need to know exactly who you’re talking to. Something I’ve been experimenting with is using Chat GPT-4 to craft listener avatars –…
In the past month or so, I’ve been experimenting with something that grew my podcast downloads by 21% and it wasn’t paid ads. See, the best way to grow your podcast is to get in front of other podcast audiences. With that in mind, I decided to try some Podcast Swaps, and they’ve been working…super well.
Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. Let’s dive into how exactly it works, how you can get started, and what indie podcasters should use it for.
Something I hear far too often from podcasters is, “Well it’s just a hobby, so I don’t want to spend money.” Imagine taking that approach with nearly any other hobby. As my friend Brian says, the only free hobbies are in nature, or at the library (and even there, you probably pay taxes to support…
Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal.
I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in! So how do you find potential sponsors for your podcast? We’ll talk about 3 ways.
I think a crucial misstep in nearly anything business related is lack of planning. I’ve made the mistake multiple times. I get an idea, I launch, I figure out how it will support me financially later. So when you’re thinking about your podcast, going a little slow to smooth out the process with help you earn money faster.
Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/001
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